Overview
- Includes updated case studies, examples and recent developments in the field
- Combines qualitative and quantitative methods to describes the digital economy
- Integrates topics from economics, law, technology and business
- Describes how the digital economy is enabled by evolution of digital technologies
Part of the book series: Classroom Companion: Business (CCB)
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About this book
Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today’s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb.
This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.
This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.
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Keywords
Table of contents (22 chapters)
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Front Matter
Authors and Affiliations
About the authors
Harald Øverby is a Professor at the Norwegian University of Science and Technology (NTNU). He has degrees in Computer Science, Economics, and Information and Communication Technology. Prof. Øverby has published over 80 papers in international journals and conferences in the areas of communication technology, digital economics, business modeling, data coding and optical networking.
Jan Arild Audestad is Professor Emeritus at the Norwegian University of Science and Technology (NTNU). Trained initially in theoretical physics, Prof. Audestad has more than 50 years of experience working in the telecommunication industry, mainly as a researcher, research manager, and advisor to the top management of Telenor. He has also been an Adjunct Professor at NTNU for 25 years, teaching in the areas of communication networks, digital economics, strategy, and information security.
Jan Arild Audestad is Professor Emeritus at the Norwegian University of Science and Technology (NTNU). Trained initially in theoretical physics, Prof. Audestad has more than 50 years of experience working in the telecommunication industry, mainly as a researcher, research manager, and advisor to the top management of Telenor. He has also been an Adjunct Professor at NTNU for 25 years, teaching in the areas of communication networks, digital economics, strategy, and information security.
Bibliographic Information
Book Title: Introduction to Digital Economics
Book Subtitle: Foundations, Business Models and Case Studies
Authors: Harald Øverby, Jan Arild Audestad
Series Title: Classroom Companion: Business
DOI: https://doi.org/10.1007/978-3-030-78237-5
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
Hardcover ISBN: 978-3-030-78236-8Published: 13 August 2021
Softcover ISBN: 978-3-030-78239-9Published: 14 August 2022
eBook ISBN: 978-3-030-78237-5Published: 12 August 2021
Series ISSN: 2662-2866
Series E-ISSN: 2662-2874
Edition Number: 2
Number of Pages: XVII, 353
Number of Illustrations: 99 b/w illustrations, 17 illustrations in colour
Additional Information: Originally published by Create Space Independent, Scotts Valley, CA, USA, in 2018 with ISBN 978-1986751391
Topics: IT in Business, Organization, Business Strategy/Leadership