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  • Textbook
  • Open Access
  • © 2021

Organizing for Sustainability

A Guide to Developing New Business Models

Palgrave Macmillan
  • This book is open access, which means that you have free and unlimited access

  • Introduces the Business Model Template (BMT), an approach for developing a sustainable or circular business model

  • Offers considerable teaching resources such as case studies, exam questions, tools, references and a glossary

  • Is supported by a self-paced MOOC, also Open Access, holding seven chapters and over 50 teaching units ready to use:

Buying options

Softcover Book USD 59.99
Price excludes VAT (USA)

Table of contents (15 chapters)

  1. Front Matter

    Pages i-xxxv
  2. Speaking of Transition

    • Jan Jonker, Niels Faber
    Pages 1-17Open Access
  3. Business Modelling

    • Jan Jonker, Niels Faber
    Pages 19-33Open Access
  4. Definition Stage

    1. Front Matter

      Pages 35-35
    2. Motive and Context

      • Jan Jonker, Niels Faber
      Pages 37-46Open Access
    3. The Dream

      • Jan Jonker, Niels Faber
      Pages 47-55Open Access
    4. The Value Proposition

      • Jan Jonker, Niels Faber
      Pages 57-71Open Access
  5. Design Stage

    1. Front Matter

      Pages 73-73
    2. Business Model Archetypes

      • Jan Jonker, Niels Faber
      Pages 75-90Open Access
    3. Parties Involved

      • Jan Jonker, Niels Faber
      Pages 91-101Open Access
    4. Strategy

      • Jan Jonker, Niels Faber
      Pages 103-114Open Access
    5. Core Activities

      • Jan Jonker, Niels Faber
      Pages 115-123Open Access
    6. External Test

      • Jan Jonker, Niels Faber
      Pages 125-135Open Access
  6. Result Stage

    1. Front Matter

      Pages 137-137
    2. Impact

      • Jan Jonker, Niels Faber
      Pages 139-150Open Access
    3. Value(s) Creation

      • Jan Jonker, Niels Faber
      Pages 151-166Open Access
    4. Alternative Routes

      • Jan Jonker, Niels Faber
      Pages 167-175Open Access
    5. The Art of Doing

      • Jan Jonker, Niels Faber
      Pages 177-186Open Access
    6. Epilogue

      • Jan Jonker, Niels Faber
      Pages 187-194Open Access
  7. Back Matter

    Pages 195-242

About this book

This upper-level Open Access textbook aims to educate students and professionals on how to develop business models that have a positive impact on people, society, and the social and ecological environment. It explores a different view of how to organize value creation, from a focus on an almost exclusively monetary value creation to one that creates positive impact through multiple values.

The book offers students and entrepreneurs a structured approach based through the Business Model Template (BMT). It consists of three stages and ten building blocks to facilitate the development of a business model. Users, be they students or practitioners, need to choose from one of the three offered business model archetypes, namely the platform, community, or circular business models. Each archetype offers a dedicated logic for vale creation. The book can be used to develop a business model from scratch (turning an idea into a working prototype) or to transform an existing business model into one of the three archetypes. Throughout the book extra sources, links to relevant online video clips, assignments and literature are offered to facilitate the development process.

This book will be of interest to students studying the development of business models, sustainable management, innovation, and value creation. It will also be of interest executives, and professionals such as consultants or social entrepreneurs seeking further education.


  • sustainability
  • business modelling
  • value creation
  • circular business model
  • circular economy
  • business model template
  • circular
  • Open Access

Authors and Affiliations

  • Nijmegen School of Management, JAB MC BV, Doetinchem, The Netherlands

    Jan Jonker

  • Campus Fryslân, University of Groningen, Leeuwarden, The Netherlands

    Niels Faber

About the authors

Jan Jonker is a specialist in the field of sustainability and circularity. He is employed as a professor at the Nijmegen School of Management (NSM) at Radboud University Nijmegen (RU – Holland) where he holds the chair of ‘Sustainable Entrepreneurship’. From 2014–2016 he also held the Chaire d’ Excellence Pierre de Fermat position at the Toulouse Business School (TBS) in Toulouse (France). From 2017–2018 he was also the chairholder of the Emile Francqui Chair at the Free University in Brussels, Belgium. Professor Jonker’s research interests are at the crossroads of management, corporate social responsibility (CSR) and sustainable development (SD); specifically, the development of strategies for sustainability and related (new) business models. 

Niels Faber is assistant professor of Circular Entrepreneurship at the Campus Fryslân Faculty of the University of Groningen in Leeuwarden (the Netherlands) and lecturer-researcher at the International Business School and Knowledge Centre Bio-based Economy of the Hanze University of Applied Sciences in Groningen (the Netherlands).His research focuses on the organisational aspects of, and business models for, sustainability and the circular economy. 


Bibliographic Information

  • Book Title: Organizing for Sustainability

  • Book Subtitle: A Guide to Developing New Business Models

  • Authors: Jan Jonker, Niels Faber

  • DOI:

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2021

  • License: CC BY

  • Softcover ISBN: 978-3-030-78156-9Published: 20 July 2021

  • eBook ISBN: 978-3-030-78157-6Published: 19 July 2021

  • Edition Number: 1

  • Number of Pages: XXXV, 242

  • Number of Illustrations: 1 b/w illustrations

  • Topics: Corporate Environmental Management, Business Strategy and Leadership, Business Ethics

Buying options

Softcover Book USD 59.99
Price excludes VAT (USA)