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Lead Community Fundraising

Successfully Connecting People Digitally

  • Book
  • © 2021


  • Offers a new concept for digital fundraising through lead communities
  • Contains 45 practical examples
  • Provides basic knowledge on a novel topic

Part of the book series: Management for Professionals (MANAGPROF)

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Table of contents (12 chapters)


About this book

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.

This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.

Authors and Affiliations

  • Prosocial Agencia de Fundraising S.L., Málaga, Spain

    Linda Mareen Neugebauer

  • DIRECT MIND GmbH, Vienna, Austria

    Irene Zanko

About the authors

Linda Neugebauer studied business administration in Germany and specialized in fundraising management at Indiana University, Center on Philanthropy, USA. She worked in leading positions at international organizations. She is co-founder and managing director of the Spanish fundraising agency Prosocial and founder and president of OCEAN US. She is a fundraising tutor, among others in Philanthropic Psychology in all Spanish-speaking countries.

Dr. Irene Zanko studied journalism and communication science in Vienna, dealt with reception typologies in her dissertation, was a speaker at the Austrian fundraising congress and works as a senior copywriter at DIRECT MIND.  

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