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  • Book
  • © 2021

Political Marketing and Management in the 2020 New Zealand General Election

Palgrave Macmillan
  • Includes discussions of the marketing of Prime Minister Jacinda Ardern

  • Draws on Vote Compass quantitative data, an online engagement tool

  • Has a strong emphasis on lessons for practice, with dissemination to practitioners as well as academics

Part of the book series: Palgrave Studies in Political Marketing and Management (Palgrave Studies in Political Marketing and Management)

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eBook USD 54.99
Price excludes VAT (USA)
  • ISBN: 978-3-030-77333-5
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Hardcover Book USD 69.99
Price excludes VAT (USA)

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xiv
  2. What the Market Wanted: Vote Compass 2020 and Public Views on Issues and Leadership

    • Edward Elder, Jennifer Lees-Marshment, Lisa Chant, Danny Osborne, Justin Savoie, Clifton van der Linden
    Pages 19-34
  3. Targeting Party Supporters, Key Demographics and Undecided Voters

    • Edward Elder, Jennifer Lees-Marshment, Lisa Chant, Danny Osborne, Justin Savoie, Clifton van der Linden
    Pages 57-77
  4. Labour’s Delivery in Government: Limited Transformation Masked by Crisis Management and Polite Populism

    • Jennifer Lees-Marshment, Edward Elder, Julia Büdler, Daniel Barraclough, Alexa Frost, Laura Hemingway et al.
    Pages 79-94
  5. Targeted Communication by Minor and Major Parties

    • Edward Elder, Jennifer Lees-Marshment, Salma Usman Malik, Luna Zhao
    Pages 109-120
  6. Practitioner Perspectives on Political Marketing and Management

    • Jennifer Lees-Marshment, Edward Elder, Robin Campbell, David Farrar, Neale Jones, Tom James et al.
    Pages 121-148
  7. Back Matter

    Pages 165-186

About this book

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.

Edward Elder is Professional Teaching Fellow in the Faculty of Arts at the University of Auckland, New Zealand.

Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand.

Keywords

  • New Zealand Politics
  • New Zealand 2020 General Election
  • Marketing Leadership
  • Prime Minister Jacinda Ardern
  • Vote Compass
  • Political Campaigning
  • COVID-19 Pandemic
  • Social Media Enagament
  • Election Communication

Editors and Affiliations

  • Faculty of Arts, University of Auckland, Auckland, New Zealand

    Edward Elder

  • School of Social Sciences, Politics and International Relations, University of Auckland, Auckland, New Zealand

    Jennifer Lees-Marshment

About the editors

Edward Elder is Professional Teaching Fellow in the Faculty of Arts at the University of Auckland, New Zealand.

Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand.

Bibliographic Information

Buying options

eBook USD 54.99
Price excludes VAT (USA)
  • ISBN: 978-3-030-77333-5
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Hardcover Book USD 69.99
Price excludes VAT (USA)