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Palgrave Macmillan

Fundraising Principles for Faculty and Academic Leaders

  • Book
  • © 2021


  • Presents key principles, historical examples, and concepts in philanthropic studies
  • Provides case studies to help readers apply the examples to their own academic units
  • Features a unique blend of research and translation of that information into action by institutional leaders

Part of the book series: Philanthropy and Education (PHILAED)

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About this book

**Winner of the 2023 Skystone Partners Research Prize from the Association of Fundraising Professionals (AFP). 

 This book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance. The authors include case studies in each section as examples of successful fundraising and volunteer-driven initiatives. The final section, contributed by Dean David D. Perlmutter, reinforces the book’s many practical and theoretical approaches to the fundamental responsibilities academic leaders face in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and written by scholars who were successful higher education fundraisers.

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Table of contents (15 chapters)

  1. Core Fundraising Concepts for the Non-fundraiser

  2. Research Insights to Drive Fundraising

  3. Operational Strategies and Tactics for the Academic Unit

  4. Executing Fundraising Plans and Initiatives

  5. A Dean’s Perspective


"As experienced fundraisers and scholars, Conley and Shaker take a holistic approach to engaging academics in fundraising. Rather than a handbook based only on technical tasks, they meet academics on their own grounds with research, qualitative narratives, history, and culture. They explore the importance of language, ethics, and donor values and motivations. Then they lead us into our fundraising roles based on a sociological model. Fundraising Principles for Faculty and Academic Leaders is an accessible and insightful guide. I recommend it highly to all academic and faculty leaders interested in increasing philanthropic support for their institution."
Gene Tempel, Founding Dean Emeritus and Professor of Philanthropic Studies, IU Lilly Family School of Philanthropy, IUPUI, USA, and President Emeritus at Indiana University Foundation

“Authors Aaron Conley and Genevieve Shaker bring new, compelling energy and insights to the historic fact that fundraising is the lifeblood of American colleges and universities. Drawing from significant research on philanthropy and organizational behavior combined with illustrative case studies, they have provided professors and professionals with the effective blend of analysis to fuse theory and practice.

Their emphasis on enduring fund raising principles makes this timely book go beyond ‘business as usual’ for key leaders and influential that characterize the partnerships that are crucial to effective and appropriate fund raising and development endeavors. Unlike many books in the field, Conley and Shaker are astute in their inclusion of academics in the teamwork that makes fundraising plans and initiative enduring and endearing.

This book, written in a fluent narrative style is persuasive in providing readers with alerts to flawed logic and untested conventional wisdom in the lore and lexicon of fund raising. The co-authors are grounded in strong scholarship and first-rate doctoral programs that provide an analytic edge that will appeal to and help academics and administrators who are serious about sound, appropriate and effective involvement with varied donor constituencies that have given American higher education distinction from the past into the present and future. This is going to be an indispensable book for a long time.”
John R. Thelin, University Research Professor, History of Higher Education and Philanthropy, University of Kentucky, USA

Authors and Affiliations

  • Lilly Family School of Philanthropy, Indiana University, Indianapolis, USA

    Aaron Conley, Genevieve G. Shaker

About the authors

Aaron Conley is a faculty member of The Fund Raising School in the Indiana University Lilly Family School of Philanthropy at IUPUI, USA, and founder of the consulting practice, Academic Advancement Partners.

Genevieve G. Shaker is Associate Professor of Philanthropic Studies in the Indiana University Lilly Family School of Philanthropy and faculty member of The Fund Raising School at IUPUI, USA. She was named the 2015 Association of Fundraising Professionals’ Emerging Scholar.

Bibliographic Information

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