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  • Open Access
  • © 2021

Entertainment-Education Behind the Scenes

Case Studies for Theory and Practice

Palgrave Macmillan
  • This book is open access, which means that you have free and unlimited access.

  • Lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion

  • Includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries

  • Draws upon communication principles and theory but prioritizes actionable lessons for how entertainment-education actually works

Buying options

Hardcover Book USD 59.99
Price excludes VAT (USA)

Table of contents (21 chapters)

  1. From Concept to Implementation

    1. Challenging the Forcefield: Crafting Entertainment-Education Transmedia Campaigns

      • Joyee Shairee Chatterjee, Ragini Pasricha, Radharani Mitra, Lauren B. Frank
      Pages 265-278Open Access
    2. Youth and Entertainment-Education

      • Sebastián Cole, Jessica Taylor Piotrowski
      Pages 279-290Open Access
    3. When Your Audience Is Your Channel: Facebook for Behavior Change

      • Drew Bernard, Sarah Francis
      Pages 311-322Open Access
    4. Last Mile Media: A How-To Guide

      • Paul Falzone, Gosia Lukomska
      Pages 323-337Open Access
    5. Epilogue: The Next Reel for Entertainment-Education

      • Paul Falzone, Lauren B. Frank
      Pages 339-348Open Access
  2. Back Matter

    Pages 349-354

About this book

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and  present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.


  • communication for social change
  • social change communication
  • edutainment
  • health communication
  • mass media
  • transmedia
  • conflict resolution
  • Open Access

Editors and Affiliations

  • Portland State University, Portland, USA

    Lauren B. Frank

  • Peripheral Vision International, Brooklyn, USA

    Paul Falzone

About the editors

Lauren B. Frank is Associate Professor of Communication at Portland State University, USA, specializing in public health communication and mass media research. Particularly focused on how people talk about health campaigns, Lauren has collaborated with multiple non-profit organizations on entertainment-education interventions. 

Paul Falzone is the Founder and Executive Director of Peripheral Vision International, a non-profit organization that researches, creates, and distributes innovative entertainment-education media in East Africa and beyond. He earned his MA and PhD from the Annenberg School for Communication at the University of Pennsylvania, USA.

Bibliographic Information

  • Book Title: Entertainment-Education Behind the Scenes

  • Book Subtitle: Case Studies for Theory and Practice

  • Editors: Lauren B. Frank, Paul Falzone

  • DOI:

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2021

  • License: CC BY-NC-ND

  • Hardcover ISBN: 978-3-030-63613-5

  • Softcover ISBN: 978-3-030-63616-6

  • eBook ISBN: 978-3-030-63614-2

  • Edition Number: 1

  • Number of Pages: XXIII, 354

  • Number of Illustrations: 26 b/w illustrations

  • Topics: Development Communication, Health Communication

Buying options

Hardcover Book USD 59.99
Price excludes VAT (USA)