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  • © 2021

Entertainment-Education Behind the Scenes

Case Studies for Theory and Practice

Palgrave Macmillan
  • This book is open access, which means that you have free and unlimited access.

  • Lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion

  • Includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries

  • Draws upon communication principles and theory but prioritizes actionable lessons for how entertainment-education actually works

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Table of contents (21 chapters)

  1. Front Matter

    Pages i-xxiii
  2. From Then to Now: Historical Perspectives

    1. Front Matter

      Pages 1-1
    2. Introduction: Entertainment-Education Behind the Scenes

      • Lauren B. Frank, Paul Falzone
      Pages 3-14Open Access
    3. Miguel Sabido’s Entertainment-Education

      • Miguel Sabido
      Pages 15-21Open Access
    4. The Impact of Social Change Communication: Lessons Learned from Decades of Media Outreach

      • William N. Ryerson, Teffera Negussie
      Pages 23-38Open Access
  3. From Theory to Practice

    1. Front Matter

      Pages 85-85
    2. Transportation into Narrative Worlds

      • Melanie C. Green
      Pages 87-101Open Access
    3. The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions

      • Yotam Ophir, Angeline Sangalang, Joseph N. Cappella
      Pages 103-120Open Access
    4. Music and Culture in Entertainment-Education

      • Carlos Chirinos-Espin
      Pages 121-135Open Access
  4. From Research to Impact

    1. Front Matter

      Pages 155-155
    2. Using Audience Research to Understand and Refine a Radio Drama in Myanmar Tackling Social Cohesion

      • Sally Gowland, Anna Colquhoun, Muk Yin Haung Nyoi, Van Sui Thawng
      Pages 157-174Open Access
    3. Social Norms Theory and Measurement in Entertainment-Education: Insights from Case Studies in Four Countries

      • Amy Henderson Riley, Farren Rodrigues, Suruchi Sood
      Pages 175-194Open Access
  5. From Concept to Implementation

    1. Front Matter

      Pages 243-243

About this book

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and  present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.


  • communication for social change
  • social change communication
  • edutainment
  • health communication
  • mass media
  • transmedia
  • conflict resolution
  • Open Access

Editors and Affiliations

  • Portland State University, Portland, USA

    Lauren B. Frank

  • Peripheral Vision International, Brooklyn, USA

    Paul Falzone

About the editors

Lauren B. Frank is Associate Professor of Communication at Portland State University, USA, specializing in public health communication and mass media research. Particularly focused on how people talk about health campaigns, Lauren has collaborated with multiple non-profit organizations on entertainment-education interventions. 

Paul Falzone is the Founder and Executive Director of Peripheral Vision International, a non-profit organization that researches, creates, and distributes innovative entertainment-education media in East Africa and beyond. He earned his MA and PhD from the Annenberg School for Communication at the University of Pennsylvania, USA.

Bibliographic Information

  • Book Title: Entertainment-Education Behind the Scenes

  • Book Subtitle: Case Studies for Theory and Practice

  • Editors: Lauren B. Frank, Paul Falzone

  • DOI:

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2021

  • License: CC BY-NC-ND

  • Hardcover ISBN: 978-3-030-63613-5Published: 27 March 2021

  • Softcover ISBN: 978-3-030-63616-6Published: 02 April 2022

  • eBook ISBN: 978-3-030-63614-2Published: 26 March 2021

  • Edition Number: 1

  • Number of Pages: XXIII, 354

  • Number of Illustrations: 26 b/w illustrations

  • Topics: Development Communication, Media and Communication

Buy it now

Buying options

Hardcover Book USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access