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Business Intelligence and Modelling

Unified Approach with Simulation and Strategic Modelling in Entrepreneurship

  • Conference proceedings
  • © 2021


  • Offers close examination of practices, problems and trends in innovation marketing
  • Highlights contemporary issues for strategic marketing and also the integration of theory and practice
  • Features works by scientists, researchers, and practitioners, with a special orientation in strategic marketing

Part of the book series: Springer Proceedings in Business and Economics (SPBE)

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Conference proceedings info: IC-BIM 2019.

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About this book

This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.

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Table of contents (54 papers)

  1. Part I

  2. Part II

Other volumes

  1. Business Intelligence and Modelling

Editors and Affiliations

  • Agricultural University of Athens, Piraeus, Greece

    Damianos P. Sakas

  • University of Peloponnese, Tripolis, Greece

    Dimitrios K. Nasiopoulos

  • Business & Management, National Research University Higher School of Economics, Moscow, Russia

    Yulia Taratuhina

About the editors

Damianos P. Sakas is Associate Professor of the Department of Agribusiness and Supply Chain Management at the Agricultural University of Athens, Athens, Greece. His research interests are strategic negotiation, strategic marketing, business communication, business modelling and simulation, and computational methods.

Dimitrios K. Nasiopoulos is a teaching personel, PhD, at the Department of Informatics and Telecommunications, Faculty of Economics and Technology, University of Peloponnese, Greece. His research interests include decision-making systems, business informatics, business modelling and simulation, dynamic simulation modelling, computational Methods, mathematical modeling and complex networks.

Yulia Taratuhina is the President of SIETAR Russia; Associate Professor, PhD, at the National Research University Higher School of Economics, Faculty of Business and Management, Russia. She is also the Head of Teaching and Learning Office. Her research interests focus on: intercultural communication and cross-cultural didactics.

Bibliographic Information

  • Book Title: Business Intelligence and Modelling

  • Book Subtitle: Unified Approach with Simulation and Strategic Modelling in Entrepreneurship

  • Editors: Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina

  • Series Title: Springer Proceedings in Business and Economics

  • DOI:

  • Publisher: Springer Cham

  • eBook Packages: Mathematics and Statistics, Mathematics and Statistics (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

  • Hardcover ISBN: 978-3-030-57064-4Published: 01 February 2021

  • Softcover ISBN: 978-3-030-57067-5Published: 02 February 2022

  • eBook ISBN: 978-3-030-57065-1Published: 31 January 2021

  • Series ISSN: 2198-7246

  • Series E-ISSN: 2198-7254

  • Edition Number: 1

  • Number of Pages: XIX, 539

  • Number of Illustrations: 95 b/w illustrations, 34 illustrations in colour

  • Topics: Statistics, general, IT in Business, Computer Science, general, Operations Management

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