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  • Conference proceedings
  • © 2020

Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 16-20, 2020, USA

  • Shows how creativity drives design and innovation

  • Discusses leadership competencies and ways to achieve them

  • Presents strategies for improving design taking into account human needs and emotions

Conference proceedings info: AHFE 2020.

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eBook USD 169.00
Price excludes VAT (USA)
  • ISBN: 978-3-030-51626-0
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 219.99
Price excludes VAT (USA)

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Table of contents (43 papers)

  1. Front Matter

    Pages i-xii
  2. Creativity, Innovation and Entrepreneurship

    1. Front Matter

      Pages 1-1
    2. Democratizing Innovation. A Geo-Entrepreneurial Analysis and Approach Through the Company Democracy Model

      • Evangelos Markopoulos, George Markopoulos, Hannu Vanharanta
      Pages 3-16
    3. Social Entrepreneurship in Cross-Cultural Context: Multiple Value Creation

      • Florentin Popescu, Ingrid Van Rompay-Bartels, Jorcho van Vlijmen, Annet de Lange, Koos Wagensveld
      Pages 24-31
    4. Tool Development in Support of Story-Planning for Design Pitching

      • Qiong Peng, Jean-Bernard Martens
      Pages 32-38
    5. Pink Ocean Strategy: Democratizing Business Knowledge for Social Growth and Innovation

      • Evangelos Markopoulos, Maria Barbara Ramonda, Lisa Marie Carolin Winter, Haseena Al Katheeri, Hannu Vanharanta
      Pages 39-51
    6. Virtual Reality (VR) Safety Education for Ship Engine Training on Maintenance and Safety (ShipSEVR)

      • Evangelos Markopoulos, Mika Luimula, Pasi Porramo, Tayfun Pisirici, Aleksi Kirjonen
      Pages 60-72
    7. Contribution of Open Source Software to the Management of Inclusive Entrepreneurships

      • Esteban Crespo-Martinez, Diego S. Suarez-Briones, Juan Pablo Carvallo, Fabian Carvajal, Pedro Mogrovejo, Rosalva Vintimilla
      Pages 73-79
    8. The Cork Thread, A Sustainable Material: Branding and Marketing Implications from A Cultural Perspective

      • Theresa Lobo, William Afonso Cantú, Nelson Pinheiro Gomes
      Pages 94-101
  3. Creativity and Entrepreneurship in Education

    1. Front Matter

      Pages 103-103
    2. Playful Approaches to Entrepreneurial Competencies in University Teaching: Introducing the 4Cs Model

      • Riikka Franzén, Katriina Heljakka, Lenita Nieminen
      Pages 105-112
    3. Brain Dominance and Learning Style Preference of Quantity Surveying Students in South Africa and Malaysia

      • Andries (Hennie) van Heerden, Michelle Burger, Elzane van Eck
      Pages 121-127
    4. Research on the Kernel and Model of Shanghai Design Science Development

      • Wei Ding, Bingyao Xu, Zhang Zhang
      Pages 143-151

Other Volumes

  1. Advances in Neuroergonomics and Cognitive Engineering

    Proceedings of the AHFE 2020 Virtual Conferences on Neuroergonomics and Cognitive Engineering, and Industrial Cognitive Ergonomics and Engineering Psychology, July 16-20, 2020, USA
  2. Advances in Industrial Design

    Proceedings of the AHFE 2020 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, July 16–20, 2020, USA
  3. Advances in Ergonomics in Design

    Proceedings of the AHFE 2020 Virtual Conference on Ergonomics in Design, July 16–20, 2020, USA
  4. Advances in Safety Management and Human Performance

    Proceedings of the AHFE 2020 Virtual Conferences on Safety Management and Human Factors, and Human Error, Reliability, Resilience, and Performance, July 16-20, 2020, USA
  5. Advances in Human Factors and Ergonomics in Healthcare and Medical Devices

    Proceedings of the AHFE 2020 Virtual Conference on Human Factors and Ergonomics in Healthcare and Medical Devices, July 16-20, 2020, USA
  6. Advances in Simulation and Digital Human Modeling

    Proceedings of the AHFE 2020 Virtual Conferences on Human Factors and Simulation, and Digital Human Modeling and Applied Optimization, July 16-20, 2020, USA
  7. Advances in Human Factors and Systems Interaction

    Proceedings of the AHFE 2020 Virtual Conference on Human Factors and Systems Interaction, July 16-20, 2020, USA
  8. Advances in the Human Side of Service Engineering

    Proceedings of the AHFE 2020 Virtual Conference on The Human Side of Service Engineering, July 16-20, 2020, USA
  9. Advances in Human Factors, Business Management and Leadership

    Proceedings of the AHFE 2020 Virtual Conferences on Human Factors, Business Management and Society, and Human Factors in Management and Leadership, July 16-20, 2020, USA
  10. Advances in Human Factors in Robots, Drones and Unmanned Systems

    Proceedings of the AHFE 2020 Virtual Conference on Human Factors in Robots, Drones and Unmanned Systems, July 16-20, 2020, USA
  11. Advances in Human Factors in Training, Education, and Learning Sciences

    Proceedings of the AHFE 2020 Virtual Conference on Human Factors in Training, Education, and Learning Sciences, July 16-20, 2020, USA
  12. Advances in Human Aspects of Transportation

    Proceedings of the AHFE 2020 Virtual Conference on Human Aspects of Transportation, July 16-20, 2020, USA
  13. Advances in Artificial Intelligence, Software and Systems Engineering

    Proceedings of the AHFE 2020 Virtual Conferences on Software and Systems Engineering, and Artificial Intelligence and Social Computing, July 16-20, 2020, USA
  14. Advances in Human Factors in Architecture, Sustainable Urban Planning and Infrastructure

    Proceedings of the AHFE 2020 Virtual Conference on Human Factors in Architecture, Sustainable Urban Planning and Infrastructure, 16-20 July, 2020, USA
  15. Advances in Physical, Social & Occupational Ergonomics

    Proceedings of the AHFE 2020 Virtual Conferences on Physical Ergonomics and Human Factors, Social & Occupational Ergonomics and Cross-Cultural Decision Making, July 16–20, 2020, USA
  16. Advances in Manufacturing, Production Management and Process Control

    Proceedings of the AHFE 2020 Virtual Conferences on Human Aspects of Advanced Manufacturing, Advanced Production Management and Process Control, and Additive Manufacturing, Modeling Systems and 3D Prototyping, July 16–20, 2020, USA
  17. Advances in Usability, User Experience, Wearable and Assistive Technology

    Proceedings of the AHFE 2020 Virtual Conferences on Usability and User Experience, Human Factors and Assistive Technology, Human Factors and Wearable Technologies, and Virtual Environments and Game Design, July 16-20, 2020, USA
  18. Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

    Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 16-20, 2020, USA
  19. Advances in Human Factors in Cybersecurity

    AHFE 2020 Virtual Conference on Human Factors in Cybersecurity, July 16–20, 2020, USA

About this book

This book brings together experts from different areas to show how creativity drives design and innovation to allow the integration of a wider spectrum of topics related to engineering design, industrial design and ergonomics in design. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach creativity and entrepreneurial competencies. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches, new typographies, visual elements and technologies applied to mobile and computer interfaces developments. It also discusses innovative strategies for design education and sustainable design. Based on the AHFE 2020 Virtual Conference on Creativity, Innovation and Entrepreneurship and on the AHFE 2020 Virtual Conference on Human Factors in Communication of Design, held on July 16–20, 2020, this book offers a fresh perspective and novel insights for human factors researchers, designers, communicators and innovators.

Keywords

  • Managing Business Innovation
  • Inclusive entrepreneurships
  • Social innovation
  • Complex Problem Solving
  • Implementation of blockchain technology
  • Intelligent management systems
  • Developing entrepreneurial competencies
  • User Experience in Visual Communication
  • Teaching creativity
  • Intuitive product design
  • Collaborative education mode
  • Media production
  • Managing digital innovation
  • Gamification Design
  • Sustainable product design
  • Creative design process
  • Wayfinding in webpage design
  • Emotional changes in users
  • Typographic design
  • AHFE 2020 Proceedings

Editors and Affiliations

  • School of Management, University College London (UCL), London, UK

    Evangelos Markopoulos

  • Division ISD, HKUST, Kowloon, Hong Kong

    Ravindra S. Goonetilleke

  • School of Arts & Social Sciences, Department of Creative Arts, The Open University of Hong Kong, Ho Man Tin, Hong Kong

    Amic G. Ho

  • Asian Ergonomics Design Lab, The Hong Kong Polytechnic University, Kowloon, Hong Kong

    Yan Luximon

Bibliographic Information

  • Book Title: Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

  • Book Subtitle: Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 16-20, 2020, USA

  • Editors: Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon

  • Series Title: Advances in Intelligent Systems and Computing

  • DOI: https://doi.org/10.1007/978-3-030-51626-0

  • Publisher: Springer Cham

  • eBook Packages: Engineering, Engineering (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020

  • Softcover ISBN: 978-3-030-51625-3

  • eBook ISBN: 978-3-030-51626-0

  • Series ISSN: 2194-5357

  • Series E-ISSN: 2194-5365

  • Edition Number: 1

  • Number of Pages: XII, 340

  • Number of Illustrations: 32 b/w illustrations, 88 illustrations in colour

  • Topics: Industrial Management, Industrial Design, Entrepreneurship

Buying options

eBook USD 169.00
Price excludes VAT (USA)
  • ISBN: 978-3-030-51626-0
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 219.99
Price excludes VAT (USA)