Editors:
Shows how creativity drives design and innovation
Discusses leadership competencies and ways to achieve them
Presents strategies for improving design taking into account human needs and emotions
Part of the book series: Advances in Intelligent Systems and Computing (AISC, volume 1218)
Conference series link(s): AHFE: International Conference on Applied Human Factors and Ergonomics
Conference proceedings info: AHFE 2020.
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Table of contents (43 papers)
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Front Matter
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Creativity, Innovation and Entrepreneurship
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Front Matter
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Creativity and Entrepreneurship in Education
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Front Matter
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Other Volumes
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Advances in Creativity, Innovation, Entrepreneurship and Communication of Design
About this book
This book brings together experts from different areas to show how creativity drives design and innovation to allow the integration of a wider spectrum of topics related to engineering design, industrial design and ergonomics in design. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach creativity and entrepreneurial competencies. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches, new typographies, visual elements and technologies applied to mobile and computer interfaces developments. It also discusses innovative strategies for design education and sustainable design. Based on the AHFE 2020 Virtual Conference on Creativity, Innovation and Entrepreneurship and on the AHFE 2020 Virtual Conference on Human Factors in Communication of Design, held on July 16–20, 2020, this book offers a fresh perspective and novel insights for human factors researchers, designers, communicators and innovators.
Keywords
- Managing Business Innovation
- Inclusive entrepreneurships
- Social innovation
- Complex Problem Solving
- Implementation of blockchain technology
- Intelligent management systems
- Developing entrepreneurial competencies
- User Experience in Visual Communication
- Teaching creativity
- Intuitive product design
- Collaborative education mode
- Media production
- Managing digital innovation
- Gamification Design
- Sustainable product design
- Creative design process
- Wayfinding in webpage design
- Emotional changes in users
- Typographic design
- AHFE 2020 Proceedings
Editors and Affiliations
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School of Management, University College London (UCL), London, UK
Evangelos Markopoulos
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Division ISD, HKUST, Kowloon, Hong Kong
Ravindra S. Goonetilleke
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School of Arts & Social Sciences, Department of Creative Arts, The Open University of Hong Kong, Ho Man Tin, Hong Kong
Amic G. Ho
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Asian Ergonomics Design Lab, The Hong Kong Polytechnic University, Kowloon, Hong Kong
Yan Luximon
Bibliographic Information
Book Title: Advances in Creativity, Innovation, Entrepreneurship and Communication of Design
Book Subtitle: Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 16-20, 2020, USA
Editors: Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon
Series Title: Advances in Intelligent Systems and Computing
DOI: https://doi.org/10.1007/978-3-030-51626-0
Publisher: Springer Cham
eBook Packages: Engineering, Engineering (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Softcover ISBN: 978-3-030-51625-3Published: 04 July 2020
eBook ISBN: 978-3-030-51626-0Published: 03 July 2020
Series ISSN: 2194-5357
Series E-ISSN: 2194-5365
Edition Number: 1
Number of Pages: XII, 340
Number of Illustrations: 32 b/w illustrations, 88 illustrations in colour
Topics: Engineering Economics, Organization, Logistics, Marketing, Industrial Design, Entrepreneurship