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  • Book
  • Open Access
  • © 2020

Digital Dilemmas

Exploring Social Media Ethics in Organizations

Palgrave Macmillan


  • Presents a unique and novel categorization of digital dilemmas

  • Provides conceptual guidance for practitioners and leaders

  • Develops a platform for further research on the ethical aspects of social media

Buying options

Hardcover Book USD 37.99
Price excludes VAT (USA)

Table of contents (4 chapters)

  1. Front Matter

    Pages i-xi
  2. Digital Dilemmas in Organizations

    • Øyvind Kvalnes
    Pages 1-15Open Access
  3. Dilemmas in Social Media: A Categorization

    • Øyvind Kvalnes
    Pages 17-42Open Access
  4. Ethical Navigation on Social Media

    • Øyvind Kvalnes
    Pages 43-64Open Access
  5. Leadership and Ethics in Social Media

    • Øyvind Kvalnes
    Pages 65-82Open Access
  6. Back Matter

    Pages 83-85

About this book

Social media is at the core of digital transformations in organizations. Facebook, Twitter, LinkedIn, and other social media platforms widen the scope for rapid and effective communication with stakeholders. They also create a range of new and challenging ethical dilemmas.

This open access book categorizes the dilemmas organizations across a range of industries can face when they implement social media to communicate with stakeholders. This book provides a systematic framework for analyzing these ethical dilemmas in social media using the Navigation Wheel. This tool leads the decision-maker through a series of considerations such as legal questions, corporate identity, morality, reputation, and ethics. Finally, the author considers implications for leaders and presents potential solutions to these dilemmas.

Based on five years of original research with 250 executive students at a European business school, all of whom work with social media communications in their organizations, this book is the first major study to explore the ethical use of social media across industries and is a valuable resource for researchers and practitioners alike.


  • digital transformation
  • leadership
  • facebook
  • twitter
  • ethics
  • open access

Authors and Affiliations

  • Department of Leadership and Organizational Behaviour, BI Norwegian Business School, Oslo, Norway

    Øyvind Kvalnes

About the author

Øyvind Kvalnes is Associate Professor in the Department of Leadership and Organizational Behaviour at BI Norwegian Business School, Norway. He has facilitated moral reasoning sessions in a range of organizations in the private and public sectors. Author of Fallibility at Work and Moral Reasoning at Work (both published by Palgrave Macmillan), Øyvind's main research interests are in ethics, moral psychology, leadership, and excellence in organizations.

Bibliographic Information

  • Book Title: Digital Dilemmas

  • Book Subtitle: Exploring Social Media Ethics in Organizations

  • Authors: Øyvind Kvalnes

  • DOI:

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Religion and Philosophy, Philosophy and Religion (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2020

  • License: CC BY

  • Hardcover ISBN: 978-3-030-45926-0Published: 03 June 2020

  • eBook ISBN: 978-3-030-45927-7Published: 02 June 2020

  • Edition Number: 1

  • Number of Pages: XI, 85

  • Number of Illustrations: 2 b/w illustrations

  • Topics: Business Ethics, Innovation and Technology Management

Buying options

Hardcover Book USD 37.99
Price excludes VAT (USA)