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  • Conference proceedings
  • © 2020

Strategic Innovative Marketing and Tourism

8th ICSIMAT, Northern Aegean, Greece, 2019

  • Presents the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019

  • Discusses new perspectives in the field of marketing, innovative technologies, and tourism

  • Debates issues highly relevant to the future direction of marketing research and practice

Part of the book series: Springer Proceedings in Business and Economics (SPBE)

Buying options

eBook USD 309.00
Price excludes VAT (USA)
  • ISBN: 978-3-030-36126-6
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 399.99
Price excludes VAT (USA)
Hardcover Book USD 399.99
Price excludes VAT (USA)

This is a preview of subscription content, access via your institution.

Table of contents (122 papers)

  1. Front Matter

    Pages i-xxix
  2. European Works Councils in the Airline Industry

    • Stephen J. Havlovic
    Pages 1-6
  3. Smart Tourism Approaches Through Intelligent Print Media

    • Panagiota Konstantinou, Spyridon Nomicos, Androniki Kavoura
    Pages 15-22
  4. Smart Tourism Prospects: A Descriptive Sample Survey on a Sample of Potential Tourists

    • Panagiota Konstantinou, Spyridon Nomicos, Georgios Stathakis, Athina Mountzouri
    Pages 23-30
  5. Intelligent Packaging as a Dynamic Marketing Tool for Tourism

    • Athina Mountzouri, Apostolos Papapostolou, Spyridon Nomikos
    Pages 31-40
  6. Intelligent Ticket with Augmented Reality Applications for Archaeological Sites

    • Dimitrios Panagiotakopoulos, Konstantina Dimitrantzou
    Pages 41-49
  7. Visualization of Folk-Dances in Virtual Reality Environments

    • Iris Kico, Milan Dolezal, Nikos Grammalidis, Fotis Liarokapis
    Pages 51-59
  8. Internal Customer Satisfaction from an e-Procurement Information System: The Case of Greek Electronic Public Procurement System (ESIDIS)

    • Nikolaos Bitzidis, Sotirios Dimitriadis, George Karavasilis, Evangelos Kehris, Vasiliki Vrana
    Pages 61-69
  9. Mapping Island Tourism Research

    • Flávio Tiago, Cristina Oliveira, Ana Brochado, Sérgio Moro
    Pages 71-79
  10. Human Resources Role in Hospitality Service Quality

    • Flavio Tiago, Teresa Borges-Tiago, João Couto
    Pages 81-89
  11. Cultural Identity, Innovation and Entrepreneurship

    • Efharis Mascha, Stavros Apostolakis
    Pages 101-109
  12. City Branding of Casablanca in Morocco

    • Ezzohra Belkadi
    Pages 129-138
  13. Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z

    • Aikaterini Stavrianea, Irene Kamenidou, Evangelia Zoi Bara
    Pages 139-147
  14. Renewable Energy Matters for Tourism Industry in BRICS Plus Turkey Countries

    • Elma Satrovic, Adnan Muslija, Eda Yasa Ozelturkay
    Pages 149-158
  15. Determining of Customer’s Kansei Needs and Product Design Attributes by Rough Set Theory

    • Emel Kizilkaya Aydoğan, Esra Akgul, Yilmaz Delice, Cem Sinanoglu
    Pages 159-168

About this book

​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Keywords

  • Business communication and advertising
  • Digital and social marketing
  • Cultural management
  • Destination branding
  • ICSIMAT 2019
  • B2B marketing
  • Tourism marketing

Editors and Affiliations

  • Department of Business Administration, University of West Attica, Aigaleo, Greece

    Androniki Kavoura

  • Department of Business Administration, State University of New York at Oswego, Oswego, USA

    Efstathios Kefallonitis

  • Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece

    Prokopios Theodoridis

About the editors

Androniki Kavoura is a professor of marketing communication at the Department of Business Administration, University of West Attica, Greece. Her research focuses, among others, on marketing communication, social media marketing and tourism marketing. She has published papers on these topics in many international journals. She is also conference chair of the International Conference on Strategic Innovative Marketing and Tourism.

Efstathios Kefallonitis is a professor of marketing at the State University of New York at Oswego, USA. His research focuses on strategic marketing and branding, hospitality and air transport. He has published in many academic and professional journals and he is among the top professionals in the air transport industry.

Prokopios Theodoridis is a professor of marketing, University of Patras, Greece. His research focuses, among others, on food and beverage marketing, retail and services marketing, internal marketing, consumer behaviour, marketing communications. He is the secretary general of the Hellenic Marketing Academy.

Bibliographic Information

Buying options

eBook USD 309.00
Price excludes VAT (USA)
  • ISBN: 978-3-030-36126-6
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 399.99
Price excludes VAT (USA)
Hardcover Book USD 399.99
Price excludes VAT (USA)