Analyses a source of social media rarely researched in academic study
Provides a key contribution for scholars and practitioners of labour movements and industrial relations, through insight into union revitalization and renewal
Investigates themes such as audience, message and self-image of unions on YouTube
Table of contents (5 chapters)
About this book
This open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media.
By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube.
This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age.
- social media and politics
- social media
- Scandinavian welfare state
- Swedish work policy
- sociology of work in Sweden
Authors and Affiliations
Department of Government, Uppsala University , Uppsala, Sweden
Department of Government, Uppsala University, Uppsala, Sweden
About the authors
Jenny Jansson is Researcher in the Department of Government, Uppsala University, Sweden, and the Institute for Social Movements, University in Bochum, Germany.
Katrin Uba is Associate Professor of Political Science at Uppsala University, Sweden, and University in Tartu, Estonia.
Book Title: Trade Unions on YouTube
Book Subtitle: Online Revitalization in Sweden
Authors: Jenny Jansson, Katrin Uba
Publisher: Palgrave Pivot Cham
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019
License: CC BY
Hardcover ISBN: 978-3-030-24913-7Published: 16 August 2019
Softcover ISBN: 978-3-030-24916-8Published: 16 August 2020
eBook ISBN: 978-3-030-24914-4Published: 01 August 2019
Edition Number: 1
Number of Pages: XII, 160
Number of Illustrations: 15 b/w illustrations
Topics: Sociology of Work, Media Sociology, Labor History