Underdog Entrepreneurs

A Framework of Success for Marginalized and Minority Innovators

  • Horatio M. Morgan

Table of contents

  1. Front Matter
    Pages i-xiv
  2. The Outsider Problem

    1. Front Matter
      Pages 19-19
    2. Horatio M. Morgan
      Pages 35-41
  3. Code-Breaking Skills

    1. Front Matter
      Pages 63-63
    2. Horatio M. Morgan
      Pages 65-71
    3. Horatio M. Morgan
      Pages 73-81
    4. Horatio M. Morgan
      Pages 83-91
    5. Horatio M. Morgan
      Pages 93-104
  4. Putting It All Together and Drawing Lessons

    1. Front Matter
      Pages 105-105
    2. Horatio M. Morgan
      Pages 107-110
    3. Horatio M. Morgan
      Pages 139-144
    4. Horatio M. Morgan
      Pages 145-148
    5. Horatio M. Morgan
      Pages 151-158
  5. Back Matter
    Pages 159-164

About this book


Entrepreneurship is challenging, whatever your background, in the current science- and technology-driven Western world. However, unlike traditionally dominant, native-born, white male entrepreneurs in Silicon Valley and elsewhere, those who face greater hurdles blocking their path to success primarily come from marginalized and minority groups, both real and self-perceived—including immigrants, refugees, women, blacks, Hispanics, and Asians. Despite their potential to innovate and add value in the global marketplace, they persistently struggle, or fail, because they lack the requisite code-breaking skills. This book helps these underdog entrepreneurs acquire those skills with actionable advice to achieve and sustain success.

It proposes a framework that pinpoints what the author calls the outsider problem—that is, situations in which individuals are primarily disadvantaged because they lack access to networks that facilitate superior learning and performance outcomes. He completes the framework by incorporating personal qualities and strategies that can solve this problem.

Along the way, Morgan distills insights and evidence from multiple fields, combined with a fresh look at the familiar stories of initially marginalized business leaders, such as Indra Nooyi, Jack Ma, Hilary Devey and Mike Lazaridis. He also shares the less known, but equally inspiring stories of others.

This book will help readers thrive while transcending their underdog status.


Minority entrepreneurs Immigrant entrepreneurs Immigrant innovators women entrepreneurs Marginalized entrepreneurs startups Technology sector entrepreneurship SMEs BAME student entrepreneurship

Authors and affiliations

  • Horatio M. Morgan
    • 1
  1. 1.Ryerson UniversityTorontoCanada

Bibliographic information