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  • Book
  • Open Access
  • © 2019

Purpose-driven Organizations

Management Ideas for a Better World

Palgrave Macmillan
  • Presents a wider definition of purpose based on three dimensions of knowledge, motivation and action

  • Explains how to develop purpose-driven management systems including agile systems, subordinate missions, and purpose-driven systems

  • Includes over 50 academic frameworks and theories and more than 40 case studies from around the world

Buying options

Softcover Book USD 23.00
Price excludes VAT (USA)

Table of contents (11 chapters)

  1. Front Matter

    Pages i-xxi
  2. Understanding Purpose-driven Organizations

    1. Front Matter

      Pages 1-1
    2. The New Logic of Purpose Within the Organization

      • Carlos Rey, Jon San Cristobal Velasco, Juan Almandoz
      Pages 3-15Open Access
    3. Harmonization of Personal and Organizational Purpose

      • Carlos Rey, Ivan Malbašić
      Pages 17-27Open Access
    4. Three Dimensions of Purpose: Knowledge, Motivation, and Action

      • Carlos Rey, Miquel Bastons
      Pages 29-41Open Access
    5. Why Purpose Needs Strategy (and Vice Versa)

      • Carlos Rey, Joan E. Ricart
      Pages 43-56Open Access
    6. Purpose-driven Leadership

      • Pablo Cardona, Carlos Rey, Nick Craig
      Pages 57-71Open Access
  3. Creating Purpose-driven Organizations

    1. Front Matter

      Pages 73-73
    2. Agile Purpose: Overcoming Bureaucracy

      • Carlos Rey, Nuno Pitta, Donatas Ramonas, Phil Sotok
      Pages 75-86Open Access
    3. Key Factors in Purpose Internalization

      • Carlos Rey, Frederic Marimon, Marta Mas-Machuca
      Pages 87-96Open Access
    4. Nurturing Personal Purpose at Work

      • Carlos Rey, Juan Almandoz, Alex Montaner
      Pages 97-106Open Access
    5. (Re)Discovering Organizational Purpose

      • Clara Fontán, Ángel Alloza, Carlos Rey
      Pages 107-118Open Access
    6. Measuring the Purpose Strength

      • Alvaro Lleo, Carlos Rey, Nuria Chinchilla
      Pages 119-130Open Access
  4. Correction to: Nurturing Personal Purpose at Work

    • Carlos Rey, Juan Almandoz, Alex Montaner
    Pages C1-C1Open Access
  5. Back Matter

    Pages 131-138

About this book

“Today, it is impossible to generate trust, reputation or stakeholder commitment without an authentic and coherent purpose. This book illustrates the strategic importance of creating purpose, and underlines how the future of business lies at the intersection of generating profit and creating societal value.”

Jaume Giró, Chairman of Corporate Excellence – Centre for Reputation Leadership and CEO, “la Caixa” Banking Foundation


Purpose-driven Organizations is the most comprehensive discussion of purpose available. If you are looking for the cutting edge of academic research, this is your go-to resource.”

—Claudine Gartenberg, Assistant Professor at Wharton, University of Pennsylvania, USA


“This book is the work of one of the pioneers in advocating a deep sense of mission in businesses: the result of over 20 years of consulting with companies across countries and industries, and academic study that has been tirelessly researched”

Alberto Ribera, Senior Lecturer and Director of Executive Coaching, IESE Business School, Spain

A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. 

This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies.

Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations.


  • Meaningful organizations
  • Humanistic Management
  • Ethical Management
  • Leadership
  • Future of Work
  • Open Access

Editors and Affiliations

  • Chair Management by Missions and Corporate Governance, Universitat Internacional de Catalunya, Barcelona, Spain

    Carlos Rey

  • School of Economics and Social Sciences, Universitat Internacional de Catalunya, Barcelona, Spain

    Miquel Bastons

  • DPMC, Barcelona, Spain

    Phil Sotok

About the editors

Carlos Rey is Founder of DPMC and Professor and Director of the Chair Management by Missions and Corporate Governance at Universitat Internacional de Catalunya (UIC Barcelona), Spain.

Miquel Bastons is Associate Professor of Organizational Behavior and Ethics at UIC Barcelona, Spain.

Phil Sotok is Founder of VentureSource Corporation and President of DPMC North America, USA.

Bibliographic Information

Buying options

Softcover Book USD 23.00
Price excludes VAT (USA)