Fashion Communication in the Digital Age

FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019

  • Nadzeya Kalbaska
  • Teresa Sádaba
  • Francesca Cominelli
  • Lorenzo Cantoni
Conference proceedings FACTUM 2019

Table of contents

  1. Front Matter
    Pages i-xi
  2. Digital Fashion Communication

  3. Country-Specific Studies

  4. Socio-Demographic and Cultural Issues

    1. Front Matter
      Pages 133-133
    2. Dorrit Bøilerehauge, Poul Erik Flyvholm Jørgensen
      Pages 135-151
    3. Puspita Ayu Permatasari, Lorenzo Cantoni
      Pages 166-178
  5. Sustainability

  6. Fashion Communication: History and Other Issues

  7. Back Matter
    Pages 299-300

About these proceedings


This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.


Fashion Communication Visual Fashion Communication Fashion Marketing Digital Fashion Fashion Media Ethics in Fashion FACTUM 19 Conference

Editors and affiliations

  1. 1.Institute of Digital Technologies for CommunicationUSI – Università della Svizzera italianaLuganoSwitzerland
  2. 2.ISEM Fashion Business SchoolUniversity of NavarraMadridSpain
  3. 3.IREST/EIRESTUniversité Paris 1 Panthéon SorbonneParisFrance
  4. 4.Institute of Digital Technologies for CommunicationUSI – Università della Svizzera italianaLuganoSwitzerland

Bibliographic information