Overview
- Provides first-hand reports on guiding business PhDs and faculty on how to systematically advance their careers
- Offers unique insights into the factors driving the success of textbooks and academic articles in management research
- Shows how to successfully mentor PhD students and young faculty
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Table of contents (24 chapters)
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Colleague, Mentor, and Leader
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DBA
Keywords
- Joseph F. Hair's contribution to market research
- Market research and competitive intelligence
- Research mentorship in marketing
- Customer relationship management history
- Family business research history
- Services marketing research history
- PhD supervision in management
- Research leadership in management
About this book
This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.
Editors and Affiliations
About the editors
Marko Sarstedt is chaired professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany) and adjunct professor at Monash University Malaysia. His main research is in the application and advancement of structural equation modeling methods to further the understanding of consumer behavior and to improve marketing decision-making. His research has been published in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly, and International Journal of Research in Marketing. Marko has co-edited several special issues of leading journals and co-authored several widely adopted textbooks, including “A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)” (together with Joe F. Hair, G. Tomas M. Hult, and Christian M. Ringle).
Bibliographic Information
Book Title: The Great Facilitator
Book Subtitle: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
Editors: Barry J. Babin, Marko Sarstedt
DOI: https://doi.org/10.1007/978-3-030-06031-2
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-030-06030-5Published: 25 March 2019
eBook ISBN: 978-3-030-06031-2Published: 18 March 2019
Edition Number: 1
Number of Pages: VIII, 212
Number of Illustrations: 5 b/w illustrations, 61 illustrations in colour
Topics: Marketing, Management Education, Research Skills