The Digitalization of Public Diplomacy

1. Front Matter

   Pages i-xvi

   PDF

2. Introduction

   • Ilan Manor

   Pages 1-27

3. Public Diplomacy and the Digital Society

   • Ilan Manor

   Pages 29-63

4. A Vocal and Volatile Online Public

   • Ilan Manor

   Pages 65-99

5. From Targeting to Tailoring—The Two Stages of Public Diplomacy’s Digitalization

   • Ilan Manor

   Pages 101-134

6. The Specter of Echo Chambers—Public Diplomacy in the Age of Disinformation

   • Ilan Manor

   Pages 135-176

7. The New Public Diplomacy—Fact or Fiction

   • Ilan Manor

   Pages 177-216

8. Overcoming the Limitations of Traditional Diplomacy

   • Ilan Manor

   Pages 217-255

9. On Selfie Diplomacy

   • Ilan Manor

   Pages 257-287

10. The Digitalization of Ambassadors

    • Ilan Manor

    Pages 289-321

11. A Discussion of the Digitalization of Public Diplomacy

    • Ilan Manor

    Pages 323-352

12. Back Matter

    Pages 353-356

    PDF

This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as ‘digitalized public diplomacy’ or ‘digital public diplomacy’ are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as a long-term process in which the values, norms, working procedures and goals of public diplomacy are challenged and re-defined. Subsequently, through case study examination, this book also argues that different MFAs are at different stages of the digitalization process. By adopting the term ‘the digitalization of public diplomacy’, this book will offer a new conceptual framework for investigating the impact of digitalization on the practice of public diplomacy.

• public diplomacy
• digitalization
• dialogic engagement
• selfie diplomacy
• digital tools
• net diplomacy
• MFAs
• embassies

“Oxford University’s Ilan Manor, a leader in next generation diplomacy scholarship, sets a very high standard in this book. … Teachers will find the book essential reading for students; it is written with flair and contains extensive references and e-book links to online material. Practitioners will benefit from its analysis and empirical evidence. Scholars will discover much to agree with and ponder.” (Bruce Gregory's Resources on Diplomacy's Public Dimension, Issue 95, March, 2019)​ “The Digitalization of Public Diplomacy provides ample evidence of why Ilan Manor is so highly regarded by scholars and practitioners of public diplomacy. He understands that public diplomacy continues to evolve, with diplomats’ increasing use of digital media tools being the latest evidence of this. A fine researcher and writer, Manor provides a valuable, comprehensive view of this diplomatic art form.” (Philip Seib, University of Southern California, USA)

“Ilan Manor has written a tour de force on the ‘digitalization’ of public diplomacy. In this immensely useful volume, Manor develops an intricate and creative theory of digital politics while supporting it with careful and precise empirical evidence. It contributes not only to debates in public diplomacy and digital diplomacy, but IR theory and foreign policy. This is a must read for the serious student of public diplomacy and casual observer alike.” (Marcus Holmes, Department of Government, William & Mary, USA)

“This book provides a timely analysis of how digital communication technologies present challenges and opportunities for public diplomacy. The cases situate digital public diplomacy within broader social transformations wrought by the logics of ubiquitous digital platforms. Manor’s work weaves together a nuanced study of digital public diplomacy around the world, with an interdisciplinary perspective on technology and influence. The result is an important reflection on how international actors define and act on the terrain of digital engagement.”(Craig Hayden, Security Studies, Marine Corps University, USA)

• Department of International Development, University of Oxford, Oxford, UK

  Ilan Manor

Ilan Manor is Researcher at the University of Oxford, UK, studying the use of digital diplomacy in times of crisis.