Overview
- Offers invaluable guidance to students, scholars and practitioners of speechwriting
- Builds on existing theories and research into rhetoric and speechwriting
- Combines examples of speechwriting from both Europe and the US
Part of the book series: Rhetoric, Politics and Society (RPS)
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Table of contents (13 chapters)
Keywords
- speechwriting in politics
- speechwriting in business
- speechmaking and new media
- contemporary speechmaking
- classical theory of rhetoric
- Aristotle On Rhetoric
- logography
- Sophists
- ethics of speechwriting
- speaker style
- principles of rhetorical style
- genres of speechwriting
- speechwriting in organizations
- characterizing the speaker
- oral aspect of speechwriting
- visual rhetoric in speechwriting
- code of ethics
- functions of speechwriting
- speechwriting process
- speechwriting and leadership
About this book
Reviews
“This book is the first comprehensive survey of speechwriting in both the United States and Europe. It engages the extant research and provides both theoretical knowledge and practical advice. Highly recommended for both academicians and those who write speeches for others.” (Martin J. Medhurst, Distinguished Professor of Rhetoric and Communication, Baylor University, USA)
“This book is a compelling and original plea for the importance of the classical art of speechwriting –even in times of social media and tweets. It is a book of deep and useful insights into the dark art of writing speeches for others. A rich source of American and – very important – European scholarship.” (Jaap de Jong, Professor of Journalism and New Media, Leiden University, The Netherlands)
Authors and Affiliations
About the authors
Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at the University of Bergen, Norway.
Amos Kiewe is Professor of Communication and Rhetorical Studies at Syracuse University, USA.
Marie Lund is Associate Professor of Rhetoric at the Aarhus University, Denmark.
Jette Barnholdt Hansen (1966-2017) was Associate Professor of Rhetoric at the University of Copenhagen, Denmark.
Bibliographic Information
Book Title: Speechwriting in Theory and Practice
Authors: Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen
Series Title: Rhetoric, Politics and Society
DOI: https://doi.org/10.1007/978-3-030-03685-0
Publisher: Palgrave Macmillan Cham
eBook Packages: Political Science and International Studies, Political Science and International Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019
Softcover ISBN: 978-3-030-03684-3Published: 26 March 2019
eBook ISBN: 978-3-030-03685-0Published: 14 March 2019
Series ISSN: 2947-5147
Series E-ISSN: 2947-5155
Edition Number: 1
Number of Pages: VIII, 202
Number of Illustrations: 1 b/w illustrations
Topics: Popular Science in Political Science and International Relations, Political Communication, Political Theory, Media and Communication, Linguistics, general