Overview
- Explains how to effectively use information on customer characteristics and behavior to create value
- Integrates Accounting, Finance, and Marketing perspectives
- Includes real-world examples of best practice and insights from academic research on customer accounting
Part of the book series: SpringerBriefs in Accounting (BRIEFSACCOUNTING)
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Table of contents (5 chapters)
Authors and Affiliations
About the authors
Paolo Perego is Associate Professor in Accounting at the Free University of Bozen-Bolzano in Italy. He is a graduate of Bocconi University (I) and EPFL (CH), and he received his Ph.D. at Radboud University Nijmegen (NL). He is visiting faculty at the Rotterdam School of Management, Erasmus University (NL), where he hasbeen Associate Professor. His research and teaching interests include managerial accounting, performance measurement systems, sustainability accounting, and Integrated Reporting. He has published in several international peer-reviewed journals, including Accounting, Organizations and Society, Journal of Management Studies, European Accounting Review, Journal of Accounting and Public Policy and Management Accounting Quarterly.
Bibliographic Information
Book Title: Customer Accounting
Book Subtitle: Creating Value with Customer Analytics
Authors: Massimiliano Bonacchi, Paolo Perego
Series Title: SpringerBriefs in Accounting
DOI: https://doi.org/10.1007/978-3-030-01971-6
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019
Softcover ISBN: 978-3-030-01970-9Published: 14 November 2018
eBook ISBN: 978-3-030-01971-6Published: 04 November 2018
Series ISSN: 2196-7873
Series E-ISSN: 2196-7881
Edition Number: 1
Number of Pages: VIII, 87
Number of Illustrations: 19 b/w illustrations
Topics: Accounting/Auditing, Financial Accounting, Business Finance, Market Research/Competitive Intelligence, Consumer Behavior, Big Data/Analytics