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Customer Accounting

Creating Value with Customer Analytics

  • Massimiliano Bonacchi
  • Paolo Perego

Part of the SpringerBriefs in Accounting book series (BRIEFSACCOUNTING)

Table of contents

  1. Front Matter
    Pages i-viii
  2. Massimiliano Bonacchi, Paolo Perego
    Pages 1-12
  3. Massimiliano Bonacchi, Paolo Perego
    Pages 13-35
  4. Massimiliano Bonacchi, Paolo Perego
    Pages 37-66
  5. Massimiliano Bonacchi, Paolo Perego
    Pages 67-82
  6. Massimiliano Bonacchi, Paolo Perego
    Pages 83-87

About this book

Introduction

This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses. 

Keywords

Customer centricity Customer lifetime value Customer equity Customer accounting Customer relationship management Customer analytics Business intelligence Big Data Management accounting Cohort analysis Integrated reporting

Authors and affiliations

  • Massimiliano Bonacchi
    • 1
  • Paolo Perego
    • 2
  1. 1.Faculty of Economics and ManagementFree University of Bozen-BolzanoBolzanoItaly
  2. 2.Faculty of Economics and ManagementFree University of Bozen-BolzanoBolzanoItaly

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-030-01971-6
  • Copyright Information The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-030-01970-9
  • Online ISBN 978-3-030-01971-6
  • Series Print ISSN 2196-7873
  • Series Online ISSN 2196-7881
  • Buy this book on publisher's site