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  • Book
  • © 2019

Political Communication in Britain

Campaigning, Media and Polling in the 2017 General Election

Palgrave Macmillan
  • Is the 10th volume in the Political Communications longstanding series launched in 1979

  • Provides practitioner as well as academic commentaries from those responsible for organising, reporting and monitoring the 2017 Election

  • Seeks to understand the relationships between the parties, media and voting public

Buying options

eBook USD 29.99
Price excludes VAT (USA)
  • ISBN: 978-3-030-00822-2
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 37.99
Price excludes VAT (USA)

This is a preview of subscription content, access via your institution.

Table of contents (18 chapters)

  1. Front Matter

    Pages i-xvii
  2. Seven Weeks Is a Long Time in Politics

    • Dominic Wring, Roger Mortimore, Simon Atkinson
    Pages 1-20
  3. Media

    1. Front Matter

      Pages 21-21
    2. A Tale of Two Parties: Press and Television Coverage of the Campaign

      • David Deacon, John Downey, David Smith, James Stanyer, Dominic Wring
      Pages 23-41
    3. BBC Campaign Coverage Policy

      • Jay G. Blumler
      Pages 51-64
    4. Election Night: The View from Sky News

      • Isla Glaister
      Pages 65-81
    5. Alternative Media: A New Factor in Electoral Politics?

      • Craig Gent, Michael Walker
      Pages 117-128
  4. Campaigns

    1. Front Matter

      Pages 129-129
    2. The Labour Campaign

      • Greg Cook
      Pages 149-159
    3. The Liberal Democrat Campaign

      • James Gurling
      Pages 161-169
    4. #GE2017: Digital Media and the Campaigns

      • Declan McDowell-Naylor
      Pages 187-205
  5. Polling

    1. Front Matter

      Pages 207-207
    2. The Polls in 2017

      • Will Jennings
      Pages 209-220

About this book

Against prior expectations the 2017 General Election proved to be particularly dramatic, repeatedly stunning commentators from its surprise calling right through to its frenetic conclusion. In seven weeks a hitherto dominant Prime Minister saw her once seemingly unassailable lead in the polls eroded as support for her previously beleaguered rival surged. The subsequent restoration of two-party dominance contributed to the return of a hung parliament with profound consequences for both Theresa May and Jeremy Corbyn. Political Communication in Britain, the tenth volume in a series that began nearly four decades ago, revisits a momentous election by providing unique insights from the vantage point of those who fought, reported and researched a campaign that is likely to live long in the public imagination.

Dominic Wring is Professor of Political Communication at Loughborough University, UK.

Roger Mortimore is Professor of Public Opinion and Political Analysis at King’s College London, UK, and Director of Political Analysis at Ipsos MORI.

Simon Atkinson is Chief Knowledge Officer at Ipsos MORI, UK.

Keywords

  • election
  • campaigning
  • polling
  • reporting
  • Theresa May
  • Jeremy Corbyn
  • press
  • coverage
  • process
  • policy
  • leaders
  • journalism
  • public service broadcasting
  • BBC
  • newspapers
  • agenda-setting
  • partisanship
  • digital news
  • online journalism
  • messaging

Reviews

“This book lifts the lid on the thoughts and decisions of those ‘in the know’ at the heart of British politics, providing a unique and highly valuable account of the 2017 general election campaign from those closest to its broadcasting and planning, and from observers on the ground. This most fascinating of elections is brought to life in the reflections of some of its key protagonists.” (Jane Green, Professorial Fellow and Gwilym Gibbon Senior Research Fellow, Nuffield College, University of Oxford, UK)

“An excellent account of the 2017 election campaign and how the polls and media covered it.” (Dennis Kavanagh, Emeritus Professor of Politics, University of Liverpool, UK)

“In 1945 Clement Attlee was driven around the country by his wife to the campaign rallies. That was seventy-three years ago. Political campaigns have come a long way. The book by Wring, Mortimore, Atkinson and contributions from their colleagues have nailed it. Anyone interested in British politics should want to read it.” (Sir Robert Worcester KBE DL, Founder of MORI)

 

Editors and Affiliations

  • School of Social Sciences, Loughborough University, Loughborough, UK

    Dominic Wring

  • King’s College London, London, UK

    Roger Mortimore

  • Ipsos MORI, London, UK

    Simon Atkinson

About the editors

Dominic Wring is Professor of Political Communication at Loughborough University, UK.

Roger Mortimore is Professor of Public Opinion and Political Analysis at King’s College London, UK, and Director of Political Analysis at Ipsos MORI.

Simon Atkinson is Chief Knowledge Officer at Ipsos MORI, UK.

Bibliographic Information

Buying options

eBook USD 29.99
Price excludes VAT (USA)
  • ISBN: 978-3-030-00822-2
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 37.99
Price excludes VAT (USA)