Emotional Engineering

Service Development

  • Editors
  • Shuichi Fukuda

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Shuichi Fukuda
    Pages 1-20
  3. Natascha Esau, Lisa Kleinjohann
    Pages 119-142
  4. Y.S. Kim, J.Y. Jeong, M.K. Kim, S.W. Lee, M. Kim
    Pages 179-206
  5. Toshiyuki Yamashita, Ahmad Eibo, Takumi Ichimura, Kazuya Mera
    Pages 207-221
  6. Yingzi Lin
    Pages 263-274
  7. Hideyoshi Yanagisawa
    Pages 289-310
  8. Neeraj Sonalkar, Malte Jung, Ade Mabogunje
    Pages 311-326
  9. Michiko Ohkura, Masahide Hamano, Hiroyuki Watanabe, Tetsuro Aoto
    Pages 327-343
  10. Tsuyoshi Nishiwaki
    Pages 345-363
  11. Toshiharu Taura, Yukari Nagai
    Pages 377-387
  12. Back Matter
    Pages 389-395

About this book


In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on emotion.

Emotion plays a crucial role in value recognition, but it is also important for team work, which extends beyond human-human to human-machine and human-environment to enable people to cope with frequently and extensively changing situations. Emotional Engineering proposes the development of services beyond product realization and the creation of value on a lifetime, not just a one-off, basis. As emotion is very much multidisciplinary, chapters cover a wide range of topics that can be applied to product development, including:
• emotional design in the virtual environment;
• shape design and modeling;
• emotional robot competence; and
• affective driving.

Emotional Engineering is intended to provide readers with a holistic view of its research and applications, enabling them to make strategic decisions on how they can go further beyond product realization. It is recommended for all pioneers in industry, academia and government, who are trying to work with their customers to create value.


Customer Experience Customer Value Emotions Expectation Management Service Development

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag London Limited 2011
  • Publisher Name Springer, London
  • eBook Packages Engineering
  • Print ISBN 978-1-84996-422-7
  • Online ISBN 978-1-84996-423-4
  • Buy this book on publisher's site