Overview
Understand what bots are, how bots work and how bots crawl a website
Learn how a website’s URL structure affects SEO
Study the best ways to address content issues, like duplicate content or thin content
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Table of contents (9 chapters)
Keywords
About this book
SEO professionals includes marketers, developers, programmers, UX professionals, designers, and business executives because technical SEO impacts and overlaps with so many different areas of a business. Because the book addresses a wider audience, it provides technical details but also includes higher-level discussions about how search engines and robots work too.
There are many different aspects of technical SEO and it is difficult to keep track of every detail, especially for people who only work on technical SEO matters on an occasional basis. Because of that, this guide book can be read all at once for those wanting to study technical SEO in detail or it can be read a paragraph at a time, allowing people to refer back to quickly jog their memory or review a complex topic. Each chapter walks through a different area of technical SEO, addressing specific scenarios and questions about that particular area. After discussing each section, the chapter will conclude with a summary of the important items to measure and monitor related to that section.
What You Will Learn
What factors to keep in mind as you begin a redesign of the website
How to evaluate technical factors to see if a technical configuration is causing traffic to drop
How to perform regular audits of a website to identify problems or areas of opportunity
Who This Book is For
Marketers, developers, programmers, UX professionals, designers, and business executives
Authors and Affiliations
About the author
Matthew Edgar is a consultant and partner at Colorado-based Elementive, a consulting firm specializing in technical SEO. Matthew has worked in the web performance field since 2001 and holds a Master's degree in Information and Communications Technology from the University of Denver. He has been interviewed by Forbes, American Express, and other publications about web analytics, CRO, UX, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon, SMX, MarTech and teaching courses with O'Reilly Media. Learn more or connect with Matthew at MatthewEdgar.net.
Bibliographic Information
Book Title: Tech SEO Guide
Book Subtitle: A Reference Guide for Developers and Marketers Involved in Technical SEO
Authors: Matthew Edgar
DOI: https://doi.org/10.1007/978-1-4842-9054-5
Publisher: Apress Berkeley, CA
eBook Packages: Business and Management, Business and Management (R0), Apress Access Books
Copyright Information: Matthew Edgar 2023
Softcover ISBN: 978-1-4842-9053-8Published: 09 February 2023
eBook ISBN: 978-1-4842-9054-5Published: 08 February 2023
Edition Number: 1
Number of Pages: X, 151
Number of Illustrations: 1 b/w illustrations
Topics: Marketing, IT in Business, Sales/Distribution, Management, Business and Management, general