Authors:
Understand complex probability and percent problems with actual retail examples
Study real-life scenarios of an email campaign, using percent, digital marketing metrics and key performance indicators
Use accounting ratios to analyze small businesses sales and forecast those ratios into the future
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Table of contents (12 chapters)
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Front Matter
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Back Matter
About this book
- Review standard statistical concepts to enhance your understanding of retail data
- Understand the concepts of markups, markdowns and profit margins, and probability
- Conduct an A/B testing email campaign with all the relevant analytics calculated and explained
Keywords
- statistics
- retail
- analytics
- excel
- email campaigns
- digital marketing metrics
- independent t-tests
- histograms
- markups
- markdowns
- Pearson correlation
- complex probability
Authors and Affiliations
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Tamarac, USA
Rhoda Okunev
About the author
Rhoda Okunev is an Associate in Professional Studies at Columbia University’s School of Applied Analytics department. Rhoda teaches math and statistics at Nova Southeastern University. Rhoda taught at the Fashion Institute of Technology Continuing Education department in the Retail Analytics department where she created her own Applied Analytics course. She also taught math and statistics at the Fashion Institute of Technology in New York.
Rhoda has a Master’s in Mathematics from the Courant Institute at New York University, a Master’s in Biostatistics from Columbia University, and a Master’s in Psychology from Yeshiva University. She also has an Advanced Certification in Finance from Fordham University. Rhoda has worked in portfolio management and market risk for over 10 years at a rating agency, clearing house and bank. Rhoda has also extensive experience in research and statistical programming at Harvard University, Massachusetts General Hospital, Columbia Presbyterian Hospital, Cornell Medical Center, Massachusetts Department of Public Health, and Emblem Health (HIP).
Bibliographic Information
Book Title: Analytics for Retail
Book Subtitle: A Step-by-Step Guide to the Statistics Behind a Successful Retail Business
Authors: Rhoda Okunev
DOI: https://doi.org/10.1007/978-1-4842-7830-7
Publisher: Apress Berkeley, CA
eBook Packages: Business and Management, Business and Management (R0), Apress Access Books
Copyright Information: Rhoda Okunev 2022
Softcover ISBN: 978-1-4842-7829-1Published: 26 June 2022
eBook ISBN: 978-1-4842-7830-7Published: 25 June 2022
Edition Number: 1
Number of Pages: XIV, 150
Number of Illustrations: 31 b/w illustrations
Topics: Big Data, Business Analytics, Trade and Retail, e-Commerce and e-Business, Business Process Management, E-Business