Skip to main content

Introducing new learning courses and educational videos from Apress. Start watching

  • Book
  • © 2021

Thriving As a Minority-Owned Business in Corporate America

Building a Pathway to Success for Minority Entrepreneurs

Apress

Authors:

(view affiliations)
  • Covers how trends such as Instagram businesses are opening up space for minority businesses to thrive

  • Shows how to use new technologies such as digital currency and crowd-funding platforms to establish your business

  • Contains the history of laws that have been designed to protect and support minority businesses

Buying options

eBook
USD 14.99
Price excludes VAT (USA)
  • ISBN: 978-1-4842-7240-4
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD 19.99
Price excludes VAT (USA)

This is a preview of subscription content, access via your institution.

Table of contents (9 chapters)

  1. Front Matter

    Pages i-xii
  2. Minority Business Now

    • William Michael Cunningham
    Pages 1-30
  3. The State of Minority Business

    • William Michael Cunningham
    Pages 31-62
  4. Selected Laws, Programs, and Regulations

    • William Michael Cunningham
    Pages 63-95
  5. Public Sector Institutions

    • William Michael Cunningham
    Pages 97-109
  6. Business Networking

    • William Michael Cunningham
    Pages 111-124
  7. New Perspectives from Black and Brown Entrepreneurs

    • William Michael Cunningham
    Pages 145-149
  8. What Now?

    • William Michael Cunningham
    Pages 151-155
  9. Corporate Pledges to Black Lives Matter

    • William Michael Cunningham
    Pages 157-167
  10. Back Matter

    Pages 169-186

About this book

The dramatic increase in minority- and female-owned companies continues to transform the business world while setting standards for those who follow. Thriving as a Minority-Owned Business in Corporate America offers you a comprehensive guide to current practical knowledge of minority business development, from grants and loans to market building. This book demonstrates how you can use specific laws, institutions, and new technologies to set up and steer your business to success. 

Expert coverage includes both established and underused resources at the federal, state, and local levels dedicated to minority business expansion. You will learn how to tap resources made available by government agencies like the Minority Business Development Agency (MBDA) and programs such as the Offices of Minority and Women Inclusion (OMWI). Non-governmental funding sources (e.g., banks, credit unions, venture capital) are also examined in depth, with sound advice on approaching each. 

The author explores the critical role of social media in leveling the playing field, spotlighting minority/female business-related sites and strategies for leveraging your online presence. And he provides real-world guidance on business certifications, tax breaks, credit issues, and more. 

Whether you’re in start-up or expansion mode, after reading this book, you will have the know-how needed to seize the opportunity and succeed with your enterprise.

Keywords

  • minority business enterprise
  • black business
  • tax breaks
  • bad credit
  • asian business
  • women's minority business certification
  • business grants
  • minority business loan
  • minority business certification
  • women business grant

Authors and Affiliations

  • WASHINGTON, DC, USA

    William Michael Cunningham

About the author

William Michael Cunningham is an economist, investment researcher, and ESG/Impact investing analyst. Cunningham researches, evaluates, develops, and creates unique high social impact investment vehicles.

He is founder of Creative Investment Research, MinorityBank.com, DiversityFund.com, and MinorityFinance.com. Mr. Cunningham is the author of The JOBS Act: Crowdfunding for Small Businesses and Startups, published by Apress. William has given keynote economic forecasting talks before the Financial Planning Association, the National Minority Supplier Development Council, Texas Association of Black Chambers of Commerce, the Denton, Dallas and Houston Black Chambers of Commerce. He spoke at Northwestern University's Kellogg School of Management, at the Harvard Business School and at the Wharton School of Business DC Innovation Summit. He has given talks on social and impact investing in Finland, Switzerland, England, and Germany.

He has contributed to The Washington Post, the American Banker Newspaper, Black Enterprise Magazine, and Morning Consult. As a strong advocate for the integration of human values in finance, he develops new ways to combine social values and investing.

Cunningham has been involved in the provision of online resources to small businesses for over twenty-five years, posting his first website in 1995. In 2002, he published a proposal for an early version of crowdfunding. Cunningham graduated from Howard University with a BA in Economics. He is a graduate of the University of Chicago Booth School of Business, where he earned his Master of Business Administration degree. He also holds a masters in economics from the University of Chicago.

Bibliographic Information

Buying options

eBook
USD 14.99
Price excludes VAT (USA)
  • ISBN: 978-1-4842-7240-4
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD 19.99
Price excludes VAT (USA)