Covers how to adopt standardized concepts and frameworks to help professionalize DevRel
Shows how you can improve the performance of your developer activities
Adds to the knowledge base and credibility of the adoption of developer relations programs
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Table of contents (30 chapters)
Develop a Common Understanding
Alignment on Goals
About this book
Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders.It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks.
In Developer Relations, you’ll find the answers to the following questions:
- How do we convince stakeholders to support a program?
- How do we go about creating a program?
How do we make developers aware of our offer?
- How do we stand out from the crowd?
- How do we get developers to use our products?
- How do we ensure developers are successful using our products?
- How do we measure success?
- How do we maintain the support of our stakeholders?
After reading this book you’ll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved.
What You Will Learn
- Discover what developer relations is and how it contributes to a company’s success
- Launch a DevRel program
- Operate a successful program
- Measure the success of your program
- Manage stakeholders
Who This Book Is For
Those interested in starting a new developer program or looking to increase the impact of their existing one. From executives to investors, from marketing professionals to engineers, all will find this book useful to realize the impact of developer relations.
- Developer Relations
- Developer Marketing
- Developer Evangelism
- corporate innovation
- software communities
- open innovation
- technology marketing
- developer experience
- developer communities
Authors and Affiliations
About the authors
Both authors have operated at leadership level in both startup and corporate DevRel organisations, and run their own consulting businesses. They are passionate about the subject, want to actively improve the understanding of DevRel, and assist with its professionalization.
Book Title: Developer Relations
Book Subtitle: How to Build and Grow a Successful Developer Program
Authors: Caroline Lewko, James Parton
Publisher: Apress Berkeley, CA
eBook Packages: Business and Management, Business and Management (R0), Apress Access Books
Copyright Information: Caroline Lewko, James Parton 2021
Softcover ISBN: 978-1-4842-7163-6Published: 16 September 2021
eBook ISBN: 978-1-4842-7164-3Published: 15 September 2021
Edition Number: 1
Number of Pages: XVI, 306
Number of Illustrations: 69 b/w illustrations
Topics: Business and Management, Corporate Communication, Human Resource Management, Human Resource Development, Open Source, Software Management