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  • Book
  • © 2021

User Research with Kids

How to Effectively Conduct Research with Participants Aged 3-16

Apress
  • Understand how to address bias systematically at every step of the project

  • Acquire the skill to holistically measure children's experience

  • Learn how to set up a score that allows you to compare the experience-part of the results from one research project to all other projects

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • ISBN: 978-1-4842-7071-4
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 49.99
Price excludes VAT (USA)

This is a preview of subscription content, access via your institution.

Table of contents (8 chapters)

  1. Front Matter

    Pages i-vii
  2. Understanding Kids and Their Experiences

    • Thomas Visby Snitker
    Pages 1-20
  3. Succeed Through Better Research Practice

    • Thomas Visby Snitker
    Pages 77-84
  4. Toward Infinity and Beyond: A KX Score

    • Thomas Visby Snitker
    Pages 85-103
  5. What to Score

    • Thomas Visby Snitker
    Pages 105-114
  6. How You Can Use the Kids’ Experience (KX) Score

    • Thomas Visby Snitker
    Pages 115-129
  7. Summary

    • Thomas Visby Snitker
    Pages 167-174
  8. Back Matter

    Pages 175-178

About this book

If you are a designer, producer, marketer, or researcher creating products for children, it is essential that you are aware of the key differences between children and adults when it comes to user journeys. While children might speak the same language as adult users, what they are actually communicating can be completely different. User Research with Kids explores these differences and more.

Author Thomas Visby Snitker walks you through how to best approach user research with children through the processes of conceptualization, design, prototyping, and eventually the launch. Adults who research kids’ experiences venture into a familiar yet foreign land where the inhabitants speak a different (yet familiar) language and have different behavioral norms and values. It is important for researchers to decipher and understand this language. Including children in the process will lead to better targeted and better designed products, and User Research with Kids will help you attain this goal.

Snitker’s useful insights in this book will help professionals and students in all sectors of research, design, and innovation. User Research with Kids will teach you how to better work with children using key approaches, such as understanding what play is and holistically measuring experience from a child’s cognitive perspective. Apply research rigor and best practices for your next product launch, and expand your user understanding with User Research with Kids.

Keywords

  • design
  • innovation
  • research
  • Usability
  • UX Score
  • Causal attribution
  • Selection bias
  • GDPR
  • Net Promoter Score
  • Engagement
  • KX Score

Authors and Affiliations

  • Nordhavn, Denmark

    Thomas Visby Snitker

About the author

Thomas Visby Snitker is a senior user research manager at LEGO (The LEGO Agency), and formerly the CEO, owner, and founder of Snitker Group (2005). Thomas is passionate about user centricity, research, user experience (UX), and usability. He enjoys writing and has contributed two chapters on user research around the world and on the impact of culture on user research in the book Handbook of Global User Research (2009, Morgan Kaufman Books). He's also published a book called Breaking Through to the Other Side - Using User Experience in Web, Interactive TV and Mobile Services.

Thomas is a frequent speaker at Danish and international conferences, such as The UX Masterclass, and blogs for the Danish edition of Computerworld. In addition, he serves as external reviewer at the IT University of Copenhagen, The Copenhagen Business School, The Technical University of Denmark, and the Information Science School of Copenhagen.

Before he founded Snitker Group, Thomas worked as a usability specialist in IT (at KMD), in a media agency (Mediacom and Beyond Interactive), and a web agency (Signal Digital and GreyDigital).

Bibliographic Information

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • ISBN: 978-1-4842-7071-4
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 49.99
Price excludes VAT (USA)