© 2020

Designing Digital Products for Kids

Deliver User Experiences That Delight Kids, Parents, and Teachers

  • Understand how to approaching designing products for kids, while thinking about the ethics of screentime and sensitivity of content

  • Study the industry as it stands, including all the major players and existing products

  • Learn about your diverse and complex target audience which includes the kids, the parents and then educators


Table of contents

  1. Front Matter
    Pages i-xiv
  2. Rubens Cantuni
    Pages 1-10
  3. Rubens Cantuni
    Pages 11-30
  4. Rubens Cantuni
    Pages 31-40
  5. Rubens Cantuni
    Pages 41-74
  6. Rubens Cantuni
    Pages 75-88
  7. Rubens Cantuni
    Pages 89-97
  8. Rubens Cantuni
    Pages 99-145
  9. Rubens Cantuni
    Pages 147-204
  10. Rubens Cantuni
    Pages 205-216
  11. Rubens Cantuni
    Pages 217-238
  12. Rubens Cantuni
    Pages 239-249
  13. Rubens Cantuni
    Pages 251-252
  14. Back Matter
    Pages 253-257

About this book


Childhood learning is now more screen-based than ever before, and app developers are flocking in droves to this lucrative and exciting market. The younger generation deserves the best, and growing up in a digital world has made them discerning and demanding customers. Creating a valuable user experience for a child is as complex and involved as when designing a typical app for an adult, if not more, and Designing Digital Products for Kids is here to be your guide.

Author and designer Rubens Cantuni recognizes the societal importance of a high-quality and ethical app experience for children. There is room for significant improvement in this space, and Cantuni helps you optimize it. Designing Digital Products for Kids walks hopeful developers through digital product design—including research, concept, design, release, marketing, testing, analyzing, and iterating—all while aiming to build specifically for children.

Industry experts and their real-world advice are showcased in this book, along with careful advice for the ethics that go along with this unique market. These tips include complex needs regarding mental development, accessibility, conscious screen time limits, and content sensitivity. Children, parents, and teachers alike are hungry for more thoughtful players in the kids’ app space, and Designing Digital Products for Kids is your ticket to successfully developing and educating for the future. 


UX Design UI children education UI edutainment gamification digital toys passive learning active learning

Authors and affiliations

  1. 1.MonzaItaly

About the authors

Rubens Cantuni is an Italian digital product designer with 15 years of experience across two continents. Winner of an Emmy Award in the “Outstanding Interactive” category, a Webby Award nomination, and several Parents' Choice Awards and Teachers’ Choice Awards with his work on digital products for children. His experience spans from agencies to startups to big corporations, covering multiple design roles for a wide variety of clients in different industries. He also writes about design on Medium and and has past experience as a character designer and illustrator, freelancing for many companies worldwide.


Bibliographic information