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  • © 2020

Turning Silicon into Gold

The Strategies, Failures, and Evolution of the Tech Industry

Apress
  • Learn from real-life cases illustrating key business concepts in the tech world

  • Explore the inner workings of companies in a wide spectrum of industries, including social media (e.g. Facebook), video games (e.g Nintendo), entertainment (e.g. Netflix) and more

  • Understand how well-known companies and CEOs have problem-solved and maneuvered effectively time and time again to become successful and to continue to remain successful

Buying options

eBook USD 29.99
Price excludes VAT (USA)
  • ISBN: 978-1-4842-5629-9
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 37.99
Price excludes VAT (USA)

This is a preview of subscription content, access via your institution.

Table of contents (25 chapters)

  1. Front Matter

    Pages i-ix
  2. Getting Started

    1. Front Matter

      Pages 1-1
    2. The Second Mover Advantage

      • Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 3-7
    3. Election Meddling

      • Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 9-13
    4. Cashless Cash

      • Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 15-22
    5. Pivot to Perfection

      • Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 23-29
    6. The Chicken or the Egg

      • Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 31-36
  3. Gaining the Edge

    1. Front Matter

      Pages 37-37
    2. The Secondary Market

      • Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 39-47
    3. Cutting Out the Middleman

      • Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 49-53
    4. Innovating an Industry

      • Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 55-59
    5. Flourishing Freemium

      • Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 61-67
    6. Fake It ‘Til You Make It

      • Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 69-72
  4. Extending the Lead

    1. Front Matter

      Pages 73-73
    2. Online to Offline (O2O)

      • Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 75-80
    3. The Last Mile Problem

      • Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 81-84
    4. Tech IPO Flops

      • Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 85-89
    5. Apples to Apples

      • Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 91-97
    6. Memes As Marketing

      • Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 99-107
  5. Failing

    1. Front Matter

      Pages 109-109

About this book

A few square miles of Northern California contain some of the world’s largest companies whose products affect billions of people every single day. What made these giants of Silicon Valley as impactful as they are? What do their paths to success have in common?

Turning Silicon into Gold is a sharp analysis of 25 case studies examining just that. Authors Griffin Kao, Jessica Hong, Michael Perusse, and Weizhen Sheng provide relevant commentary as they explore the stories behind companies such as Apple, Amazon, OpenTable, and many more. These organizations used unique problem-solving strategies to forever change the face of tech—whether it was Facebook’s second mover advantage over MySpace or Nintendo’s leap of faith in the 1980s to revitalize the video game industry.

Learn by example as Turning Silicon into Gold divulges the inner workings behind some of the most significant business decisions in tech history. The nuanced ways these companies tackled emerging markets and generated growth in uncertain times is essential knowledge for modern business leaders, innovators, and aspiring founders. Whether you are simply curious about the origins of the world’s tech giants or you are an entrepreneur looking for inspiration, the thoughtful, comprehensive case study collection that is Turning Silicon into Gold belongs on your bookshelf.

Keywords

  • Product management
  • business and technology
  • startups
  • silicon valley
  • tech companies
  • startup strategies
  • technology case studies
  • Google product manager
  • tech marketing
  • tech strategy
  • tech business development
  • technology and business strategy
  • tech case studies

Authors and Affiliations

  • Wynnewood, USA

    Griffin Kao

  • Edina, USA

    Jessica Hong

  • Cambridge, USA

    Michael Perusse

  • Markham, Canada

    Weizhen Sheng

About the authors

Griffin Kao has a background in computer science, mechanical engineering, and economics from Brown University. He's worked as both a software engineer and product manager at B2B and B2C tech companies, both large and small, and has acquired a lot of insight into how the industry operates.

Jessica Hong is studying computer science at Cornell University. She's been able to witness the impact of technology in the world through her previous roles as a software engineer, product manager, and venture capital partner.

Michael Perusse, Harvard University class of 2020, studied computer science and mathematical sciences. He's worked in product management at both Google, Microsoft, and startups, and has written for a variety of magazines and websites.

Weizhen Sheng is studying Networked and Social Systems Engineering and pursuing a Master’s degree in Data Science at the University of Pennsylvania. She has previously worked as a product manager and software engineer in the tech industry, and as an analyst at an investment board, offering her varying perspectives on the role of technology.

Bibliographic Information

Buying options

eBook USD 29.99
Price excludes VAT (USA)
  • ISBN: 978-1-4842-5629-9
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 37.99
Price excludes VAT (USA)