© 2018

The Business Value of Developer Relations

How and Why Technical Communities Are Key To Your Success


Table of contents

  1. Front Matter
    Pages i-xxiii
  2. What Is the Value of a Technical Community?

    1. Front Matter
      Pages 1-1
    2. Mary Thengvall
      Pages 3-15
    3. Mary Thengvall
      Pages 17-27
    4. Mary Thengvall
      Pages 29-42
    5. Mary Thengvall
      Pages 43-71
    6. Mary Thengvall
      Pages 73-100
  3. Building and Engaging with the Community

    1. Front Matter
      Pages 101-101
    2. Mary Thengvall
      Pages 103-119
    3. Mary Thengvall
      Pages 121-146
    4. Mary Thengvall
      Pages 147-168
    5. Mary Thengvall
      Pages 169-191
    6. Mary Thengvall
      Pages 193-202
  4. Back Matter
    Pages 203-237

About this book


Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs.

First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more.

Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don’t get left behind – join the community today.


Community community management tech evangelism technical community burnout imposter syndrome PR communications

Authors and affiliations

  1. 1.San FranciscoUSA

About the authors

Mary Thengvall is a connector of people at heart, both personally and professionally. She loves digging into the strategy of how to build and foster developer communities and has been doing so for over 10 years. After building community programs at O’Reilly Media, Chef Software, and SparkPost, she’s now consulting for companies looking to build out a Developer Relations strategy. She's the author of the first book on Developer Relations: The Business Value of Developer Relations (Apress, 2018).

Mary is a co-host of Community Pulse, a podcast for community managers and developer evangelists who are looking for information on community building. She curates DevRel Weekly, a weekly newsletter that brings you a curated list of articles, job postings, and events every Thursday.

She is also a member of Prompt, a non-profit that encourages people to openly talk about mental illness in tech. She speaks at various conferences and events about building and fostering technical communities as well as how to prevent burnout in yourself and your team.

She can be found on Twitter @mary_grace.

Bibliographic information

  • Book Title The Business Value of Developer Relations
  • Book Subtitle How and Why Technical Communities Are Key To Your Success
  • Authors Mary Thengvall
  • DOI
  • Copyright Information Mary Thengvall 2018
  • Publisher Name Apress, Berkeley, CA
  • eBook Packages Professional and Applied Computing Professional and Applied Computing (R0)
  • Softcover ISBN 978-1-4842-3747-2
  • eBook ISBN 978-1-4842-3748-9
  • Edition Number 1
  • Number of Pages XXIII, 237
  • Number of Illustrations 12 b/w illustrations, 29 illustrations in colour
  • Topics Open Source
  • Buy this book on publisher's site