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  • Book
  • © 2017

Bricks to Clicks

Why Some Brands Will Thrive in E-Commerce and Others Won't

Apress

Authors:

  • Teaches via real-world case studies which of the brands on the endless digital shelf will thrive and which ones won't

  • Shows how to build brand loyalty online for customers who care more about price, assortment, and convenience

  • Provides insights from companies that have mastered the art and science of selling in-store and now want to know how to sell online

Buying options

eBook USD 19.99
Price excludes VAT (USA)
  • ISBN: 978-1-4842-2805-0
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 29.99
Price excludes VAT (USA)

This is a preview of subscription content, access via your institution.

Table of contents (10 chapters)

  1. Front Matter

    Pages i-xiv
  2. Transforming the Organization

    • David Feinleib
    Pages 1-15
  3. Regaining Control

    • David Feinleib
    Pages 17-29
  4. First Insight, Then Action

    • David Feinleib
    Pages 31-53
  5. Confront the New Path to Purchase

    • David Feinleib
    Pages 55-69
  6. Activate Your Brand Content

    • David Feinleib
    Pages 71-84
  7. Using the Master Catalog

    • David Feinleib
    Pages 85-102
  8. The Retailer Challenge (and Opportunity)

    • David Feinleib
    Pages 103-120
  9. The E-commerce Flywheel

    • David Feinleib
    Pages 121-138
  10. From Bricks to Clicks to Omnichannel

    • David Feinleib
    Pages 139-150
  11. Glossary

    • David Feinleib
    Pages 151-154
  12. Back Matter

    Pages 155-156

About this book

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.

Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today’s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution.

What You'll Learn:

Learn the best practices in e-commerce of the world's leading brands and how to:
  • Make the transition from selling in-store to selling (and winning) online
  • Conduct online brand audits to pinpoint opportunities for improvement
  • Increase brand equity through high-quality content
  • Maximize online sales by understanding the key metrics you need to measure and optimize

Keywords

  • e-commerce
  • content marketing
  • brick and mortar
  • bricks and clicks
  • selling online
  • millennials
  • shopper marketing
  • search engine optimization
  • dashboards
  • Shopify
  • BazaarVoice
  • B2B commerce
  • digital asset management
  • product information management
  • e-commerce trends

Reviews

“The book gives real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. … The author examines the threats and immense opportunity facing today’s most valuable brands.” (Erfurter Hefte zum angewandten Marketing, (54), 2017)

Authors and Affiliations

  • San Francisco, USA

    David Feinleib

About the author

David Feinleib is Founder and CEO of Content Analytics, the Control Center for ECommerce. Prior to Content Analytics, David was Managing Director of The Big Data Group, where he produced the well-known Big Data Landscape. Previously, David was a general partner at Mohr Davidow Ventures, a Silicon Valley venture capital firm. David co-founded Consera Software, which was acquired by HP; Likewise Software, which was acquired by EMC; and Speechpad, a leader in web-based audio-video transcription. He began his career at Microsoft. David holds a BA from Cornell University, graduating summa cum laude, and an MBA from the Graduate School of Business at Stanford University. The author of Why Startups Fail (Apress, 2011) and Big Data Bootcamp (Apress, 2014), David is an avid violinist and four-time Ironman finisher. He lives in the San Francisco Bay Area with his wife Nicole.

Bibliographic Information

Buying options

eBook USD 19.99
Price excludes VAT (USA)
  • ISBN: 978-1-4842-2805-0
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 29.99
Price excludes VAT (USA)