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Bricks to Clicks

Why Some Brands Will Thrive in E-Commerce and Others Won't

  • David Feinleib

Table of contents

  1. Front Matter
    Pages i-xiv
  2. David Feinleib
    Pages 1-15
  3. David Feinleib
    Pages 17-29
  4. David Feinleib
    Pages 31-53
  5. David Feinleib
    Pages 55-69
  6. David Feinleib
    Pages 71-84
  7. David Feinleib
    Pages 85-102
  8. David Feinleib
    Pages 103-120
  9. David Feinleib
    Pages 121-138
  10. David Feinleib
    Pages 139-150
  11. David Feinleib
    Pages 151-154
  12. Back Matter
    Pages 155-156

About this book

Introduction

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.

Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today’s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution.

What You'll Learn:

Learn the best practices in e-commerce of the world's leading brands and how to:
  • Make the transition from selling in-store to selling (and winning) online
  • Conduct online brand audits to pinpoint opportunities for improvement
  • Increase brand equity through high-quality content
  • Maximize online sales by understanding the key metrics you need to measure and optimize

Keywords

e-commerce content marketing brick and mortar bricks and clicks selling online millennials shopper marketing search engine optimization dashboards Shopify BazaarVoice B2B commerce digital asset management product information management e-commerce trends

Authors and affiliations

  • David Feinleib
    • 1
  1. 1.San FranciscoUSA

Bibliographic information