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Market Oriented Product Innovation

A Key to Survival in the Third Millennium

  • Knut┬áHolt

Table of contents

  1. Front Matter
    Pages I-XI
  2. Introduction

    1. Knut Holt
      Pages 1-11
    2. Knut Holt
      Pages 12-24
    3. Knut Holt
      Pages 25-45
    4. Knut Holt
      Pages 46-72
    5. Knut Holt
      Pages 73-88
    6. Knut Holt
      Pages 89-91
  3. Strategic issues

    1. Knut Holt
      Pages 92-108
    2. Knut Holt
      Pages 109-125
    3. Knut Holt
      Pages 126-135
    4. Knut Holt
      Pages 136-157
    5. Knut Holt
      Pages 158-181
    6. Knut Holt
      Pages 181-205
    7. Knut Holt
      Pages 206-217
    8. Knut Holt
      Pages 218-220
  4. Operational issues

    1. Knut Holt
      Pages 221-247
    2. Knut Holt
      Pages 248-265
    3. Knut Holt
      Pages 265-279
    4. Knut Holt
      Pages 280-297
    5. Knut Holt
      Pages 298-312
    6. Knut Holt
      Pages 313-331
    7. Knut Holt
      Pages 332-353
    8. Knut Holt
      Pages 354-357
    9. Knut Holt
      Pages 358-359
  5. Back Matter
    Pages 360-410

About this book

Introduction

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.

Keywords

Change business development innovation innovation management management marketing strategy

Authors and affiliations

  • Knut┬áHolt
    • 1
  1. 1.TrondheimNorway

Bibliographic information