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The Durable Use of Consumer Products

New Options for Business and Consumption

  • Michel Kostecki

Table of contents

  1. Front Matter
    Pages i-xix
  2. Concepts and Issues

    1. Walter R. Stahel
      Pages 29-39
    2. Michel Kostecki
      Pages 41-49
    3. Jan-Olaf Willums
      Pages 51-55
    4. Martin Charter
      Pages 57-68
  3. Cases and Business Perspectives

    1. Hans H. van Teffelen
      Pages 83-88
    2. Irina Maslennikova
      Pages 89-96
    3. Michel Kostecki, Wiktor Kisiel, Ewa Bogacka-Kisiel
      Pages 105-112
    4. Maarten De Groot, Bryn Mccrossan Maire
      Pages 113-118
    5. Michel Kostecki
      Pages 119-129
  4. Back Matter
    Pages 131-146

About this book

Introduction

Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera­ tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con­ sumption. The growing concem with sub-optimal use of consumer durables arises as a response to the volume of waste, as wen as to the growing conviction that over-consumption is encouraged by marketing techniques and approaches that favor lesser durability and sub-optimal use. There are signs that those things will have to change. Firstly, client orientation - a condition sine qua non of marketing success in the saturated markets of rich countries - is gaining popularity. Consumers are better informed and more influential and "intelligent consumption" is on the rise. Buyers are becoming more and more hostile towards marketing manipulation, inducing them to consume faster, more and at higher prices. The public increas­ ingly resists messages in advertisements (preventive resistance) which are pre­ dominantly persuasive (rather than educational or informative) and conceived to stimulate demand for the "new", the superficial and the fashionable.

Keywords

Import Sustainable Consumption business marketing strategy

Editors and affiliations

  • Michel Kostecki
    • 1
  1. 1.University of NeuchâtelNeuchâtelSwitzerland

Bibliographic information