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Dynamic Models of Advertising Competition

  • Gary M. Erickson

Part of the International Series in Quantitative Marketing book series (ISQM, volume 13)

Table of contents

  1. Front Matter
    Pages i-vii
  2. Gary M. Erickson
    Pages 1-6
  3. Gary M. Erickson
    Pages 7-36
  4. Gary M. Erickson
    Pages 37-62
  5. Gary M. Erickson
    Pages 63-82
  6. Gary M. Erickson
    Pages 83-96
  7. Gary M. Erickson
    Pages 97-112
  8. Gary M. Erickson
    Pages 113-122
  9. Gary M. Erickson
    Pages 123-134
  10. Gary M. Erickson
    Pages 135-137
  11. Back Matter
    Pages 139-147

About this book

Introduction

I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.

Keywords

Advertising Import competition dynamic models modeling research strategy value-at-risk

Authors and affiliations

  • Gary M. Erickson
    • 1
  1. 1.University of WashingtonUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-4615-1031-4
  • Copyright Information Kluwer Academic Publishers 2003
  • Publisher Name Springer, Boston, MA
  • eBook Packages Springer Book Archive
  • Print ISBN 978-1-4613-5360-7
  • Online ISBN 978-1-4615-1031-4
  • Series Print ISSN 0923-6716
  • Buy this book on publisher's site