Overview
- Combines formal modeling with empirical evidence, case studies, and policy analysis to create a unique approach to Industrial Organization
- Includes important contributions from behavioral economics
- Provides students with the mathematical and econometric tools that they will need in order to understand the material in the text Highlights main points at the end of each chapter followed by a set of review questions with answers
Part of the book series: Springer Texts in Business and Economics (STBE)
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About this book
This book covers the main topics that students need to learn in a course on Industrial Organization. It reviews the classic models and important empirical evidence related to the field. However, it will differ from prior textbooks in two ways. First, this book incorporates contributions from behavioral economics and neuroeconomics, providing the reader with a richer understanding of consumer preferences and the motivation for many of the business practices we see today. The book discusses how firms exploit consumers who are prone to making mistakes and who suffer from cognitive dissonance, attention lapses, and bounded rationality, for example and will help explain why firms invest in persuasive advertising, offer 30-day free trials, offer money-back guarantees, and engage in other observed phenomena that cannot be explained by the traditional approaches to industrial organization.
A second difference is that this book achieves a balance between textbooks that emphasize formal modeling and those that emphasize the history of the field, empirical evidence, case studies, and policy analysis. This text puts more emphasis on the micro-foundations (i.e., consumer and producer theory), classic game theoretic models, and recent contributions from behavioral economics that are pertinent to industrial organization. Each topic will begin with a discussion of relevant theory and models and will also include a discussion of concrete examples, empirical evidence, and evidence from case studies. This will provide students with a deeper understanding of firm and consumer behavior, of the factors that influence market structure and economic performance, and of policy issues involving imperfectly competitive markets. The book is intended to be a textbook for graduate students, MBAs and upper-level undergraduates and will use examples, graphical analysis, algebra, and simple calculus to explain important ideas and theories in industrialorganization.
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Keywords
Table of contents (21 chapters)
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Front Matter
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Introductory and Review Material
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Front Matter
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Perfect Competition, Monopoly, Product Differentiation, and Market Structure
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Front Matter
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Oligopoly and Market Power
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Front Matter
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Other Business Strategies
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Front Matter
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Authors and Affiliations
Bibliographic Information
Book Title: New Perspectives on Industrial Organization
Book Subtitle: With Contributions from Behavioral Economics and Game Theory
Authors: Victor J. Tremblay, Carol Horton Tremblay
Series Title: Springer Texts in Business and Economics
DOI: https://doi.org/10.1007/978-1-4614-3241-8
Publisher: Springer New York, NY
eBook Packages: Business and Economics, Economics and Finance (R0)
Copyright Information: Springer Science+Business Media, LLC, part of Springer Nature 2012
Hardcover ISBN: 978-1-4614-3240-1Published: 20 July 2012
Softcover ISBN: 978-1-4939-5159-8Published: 23 August 2016
eBook ISBN: 978-1-4614-3241-8Published: 20 July 2012
Series ISSN: 2192-4333
Series E-ISSN: 2192-4341
Edition Number: 1
Number of Pages: XXVI, 811
Topics: Industrial Organization, Business and Management, general, Economic Policy