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Label Writing and Planning

A Guide to Good Customer Communication

  • Authors
  • Tony Holkham

Table of contents

  1. Front Matter
    Pages i-1
  2. Tony Holkham
    Pages 2-7
  3. Tony Holkham
    Pages 8-11
  4. Tony Holkham
    Pages 12-13
  5. Tony Holkham
    Pages 14-15
  6. Tony Holkham
    Pages 16-16
  7. Tony Holkham
    Pages 17-19
  8. Tony Holkham
    Pages 20-27
  9. Tony Holkham
    Pages 28-29
  10. Tony Holkham
    Pages 30-33
  11. Tony Holkham
    Pages 34-36
  12. Tony Holkham
    Pages 37-37
  13. Tony Holkham
    Pages 38-43
  14. Tony Holkham
    Pages 44-47
  15. Tony Holkham
    Pages 48-49
  16. Tony Holkham
    Pages 50-55
  17. Tony Holkham
    Pages 56-57
  18. Tony Holkham
    Pages 58-59
  19. Tony Holkham
    Pages 60-61
  20. Tony Holkham
    Pages 62-63
  21. Tony Holkham
    Pages 64-71
  22. Tony Holkham
    Pages 72-77
  23. Tony Holkham
    Pages 78-79
  24. Tony Holkham
    Pages 80-81
  25. Tony Holkham
    Pages 82-85
  26. Tony Holkham
    Pages 86-89
  27. Tony Holkham
    Pages 90-91
  28. Tony Holkham
    Pages 92-97
  29. Tony Holkham
    Pages 98-99
  30. Tony Holkham
    Pages 100-103
  31. Tony Holkham
    Pages 104-107
  32. Tony Holkham
    Pages 108-109
  33. Tony Holkham
    Pages 110-113
  34. Tony Holkham
    Pages 114-119
  35. Tony Holkham
    Pages 120-121
  36. Tony Holkham
    Pages 122-125
  37. Tony Holkham
    Pages 126-129
  38. Tony Holkham
    Pages 130-133
  39. Tony Holkham
    Pages 134-135
  40. Tony Holkham
    Pages 136-139
  41. Tony Holkham
    Pages 140-141
  42. Tony Holkham
    Pages 142-143
  43. Tony Holkham
    Pages 144-145
  44. Tony Holkham
    Pages 146-147
  45. Tony Holkham
    Pages 148-151
  46. Tony Holkham
    Pages 152-157
  47. Tony Holkham
    Pages 158-159
  48. Tony Holkham
    Pages 160-161
  49. Tony Holkham
    Pages 162-163
  50. Tony Holkham
    Pages 164-169

About this book

Introduction

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

Keywords

Advertising Layout communication design search engine marketing (SEM)

Bibliographic information