Label Writing and Planning

A Guide to Good Customer Communication

  • Authors
  • Tony¬†Holkham

Table of contents

  1. Front Matter
    Pages i-1
  2. Tony Holkham
    Pages 2-7
  3. Tony Holkham
    Pages 8-11
  4. Tony Holkham
    Pages 12-13
  5. Tony Holkham
    Pages 14-15
  6. Tony Holkham
    Pages 16-16
  7. Tony Holkham
    Pages 17-19
  8. Tony Holkham
    Pages 20-27
  9. Tony Holkham
    Pages 28-29
  10. Tony Holkham
    Pages 30-33
  11. Tony Holkham
    Pages 34-36
  12. Tony Holkham
    Pages 37-37
  13. Tony Holkham
    Pages 38-43
  14. Tony Holkham
    Pages 44-47
  15. Tony Holkham
    Pages 48-49
  16. Tony Holkham
    Pages 50-55
  17. Tony Holkham
    Pages 56-57
  18. Tony Holkham
    Pages 58-59
  19. Tony Holkham
    Pages 60-61
  20. Tony Holkham
    Pages 62-63

About this book

Introduction

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

Keywords

Advertising Layout communication design search engine marketing (SEM)

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-4613-1231-4
  • Copyright Information Springer-Verlag US 1995
  • Publisher Name Springer, Boston, MA
  • eBook Packages Springer Book Archive
  • Print ISBN 978-1-4612-8523-6
  • Online ISBN 978-1-4613-1231-4
  • About this book