Skip to main content

Personas - User Focused Design

  • Book
  • © 2013


  • The first book on personas to be founded from research
  • Provides guidelines and templates to write personas and scenarios
  • Contains numerous cases and material from industrial projects

Part of the book series: Human–Computer Interaction Series (HCIS, volume 15)

This is a preview of subscription content, log in via an institution to check access.

Access this book

eBook USD 89.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 119.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

About this book

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing.

Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality.

With contributions from professionals from Australia, Brazil, Finland, Japan, Russia, and the UK presenting real-world examples of persona method, this book will provide readers with valuable insights into this exciting research area. The inspiration to create user descriptions includes character-driven narratives, and the film Thelma & Louise is analyzed in order to understand how the development process can also be an engaging story in various professional contexts.

With a solid foundation in her own research at the IT University of Copenhagen and more than five years of experience in solving problems for businesses, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences she has developed her own approach to the method – 10 Steps to Personas. Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products.

Similar content being viewed by others


Table of contents (12 chapters)


Alan Arnfeld, Best Practice Bank, Abingdon, United Kingdom

Excerpts from full review posted Mar 4 2013 to Computing Reviews [Review #: CR140980]

…There are many examples of persona creation templates, but this book tackles head on the remaining issues in the practical process of creating persona descriptions. Nielsen proposes ten steps to achieve this in a methodological and scientific manner. Each chapter describes the practical activities to be completed, with references to real-world projects; there are also theoretical and academic references for readers requiring such information…

Authors and Affiliations

  • Design Culture, Mobility, Communication, IT University Copenhagen, Copenhagen, Denmark

    Lene Nielsen

Bibliographic Information

Publish with us