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Proactive Intelligence

The Successful Executive's Guide to Intelligence

  • John J. McGonagle
  • Carolyn M. Vella

Table of contents

  1. Front Matter
    Pages i-xv
  2. John J. McGonagle, Carolyn M. Vella
    Pages 1-8
  3. John J. McGonagle, Carolyn M. Vella
    Pages 9-19
  4. John J. McGonagle, Carolyn M. Vella
    Pages 21-34
  5. John J. McGonagle, Carolyn M. Vella
    Pages 35-39
  6. John J. McGonagle, Carolyn M. Vella
    Pages 41-52
  7. John J. McGonagle, Carolyn M. Vella
    Pages 53-65
  8. John J. McGonagle, Carolyn M. Vella
    Pages 67-95
  9. John J. McGonagle, Carolyn M. Vella
    Pages 97-108
  10. John J. McGonagle, Carolyn M. Vella
    Pages 109-123
  11. John J. McGonagle, Carolyn M. Vella
    Pages 125-137
  12. John J. McGonagle, Carolyn M. Vella
    Pages 139-158
  13. John J. McGonagle, Carolyn M. Vella
    Pages 159-161
  14. John J. McGonagle, Carolyn M. Vella
    Pages 163-173
  15. Back Matter
    Pages 175-181

About this book

Introduction

Traditionally, tapping into the power of competitive intelligence (CI) meant investing in the development of an internal CI unit or hiring outside consultants who specialized in CI.  Proactive Intelligence: The Successful Executive's Guide to Intelligence offers an alternative: learn how to do it yourself and how to effectively manage the parts you cannot. The tools and techniques that will enable you to produce your own CI for your consumption are out there, and have been honed by decades of work. But, you cannot just adopt them – you have to adapt them. 

 Why? Because, when you finish reading this book, you will be the data collector, the analyst, and the end-user. Traditional CI is premised on a reactive, two part relationship – a CI professional responding to what an end-user identifies as a need; by doing this yourself you can turn CI from being reactive to being proactive. As the decision-maker, you can get what CI you need, when you need it, and then use it almost seamlessly. Written by two of the foremost experts on CI, Proactive Intelligence: The Successful Executive's Guide to Intelligence:

•shows where and how CI can help you and your firm,

•provides practical guidance on how to identify what CI you need, how to find the data you need, and how to analyze it, and

•discusses how to apply CI to develop competitive- and career- advantages. 

Each chapter is supported by important references as well as by an additional list of resources to support and supplement your knowledge. Proactive Intelligence: The Successful Executive's Guide to Intelligence teaches you how to generate proactive intelligence and use it to advance your business and your career- making it an essential resource for managers and executives, as well as everyone who wishes to integrate CI into their daily work

Keywords

Competitive Intelligence Decision Making Management Planning Strategic Planning War Games

Authors and affiliations

  • John J. McGonagle
    • 1
  • Carolyn M. Vella
    • 2
  1. 1.The Helicon GroupBlandonUSA
  2. 2.The Helicon GroupBlandonUSA

Bibliographic information