Differential Games in Marketing

  • Steffen Jørgensen
  • Georges Zaccour

Part of the International Series In Quantitative Marketing book series (ISQM, volume 15)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Steffen Jørgensen, Georges Zaccour
    Pages 1-4
  3. Steffen Jørgensen, Georges Zaccour
    Pages 5-28
  4. Steffen Jørgensen, Georges Zaccour
    Pages 29-63
  5. Steffen Jørgensen, Georges Zaccour
    Pages 65-100
  6. Steffen Jørgensen, Georges Zaccour
    Pages 101-128
  7. Steffen Jørgensen, Georges Zaccour
    Pages 129-152
  8. Steffen Jørgensen, Georges Zaccour
    Pages 153-159
  9. Back Matter
    Pages 161-176

About this book

Introduction

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.

Keywords

Advertising game theory marketing pricing

Authors and affiliations

  • Steffen Jørgensen
    • 1
  • Georges Zaccour
    • 2
  1. 1.Department of Organization and ManagementUniversity of Southern DenmarkOdenseDenmark
  2. 2.GERAD and Marketing DepartmentHEC MontréalCanada

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-4419-8929-1
  • Copyright Information Kluwer Academic Publishers 2004
  • Publisher Name Springer, Boston, MA
  • eBook Packages Springer Book Archive
  • Print ISBN 978-1-4613-4724-8
  • Online ISBN 978-1-4419-8929-1
  • Series Print ISSN 0923-6716
  • About this book