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  • Book
  • © 2014

Irresistible Apps

Motivational Design Patterns for Apps, Games, and Web-based Communities

Apress

Authors:

  • When you create an app, a website, or a game, how do you get users, and perhaps more importantly, how do you keep them?

  • Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work.

Buying options

eBook
USD 39.99
Price excludes VAT (USA)
  • ISBN: 978-1-4302-6422-4
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD 49.99
Price excludes VAT (USA)

This is a preview of subscription content, access via your institution.

Table of contents (15 chapters)

  1. Front Matter

    Pages i-xix
  2. Introduction to Motivational Design

    • Chris Lewis
    Pages 1-7
  3. Psychology of Motivation

    • Chris Lewis
    Pages 9-19
  4. Understanding Design Patterns

    • Chris Lewis
    Pages 21-32
  5. Gameful Patterns

    • Chris Lewis
    Pages 33-50
  6. Social Patterns

    • Chris Lewis
    Pages 51-68
  7. Interface Patterns

    • Chris Lewis
    Pages 69-80
  8. Information Patterns

    • Chris Lewis
    Pages 81-97
  9. Understanding Motivational Dark Patterns

    • Chris Lewis
    Pages 99-102
  10. Temporal Dark Patterns

    • Chris Lewis
    Pages 103-110
  11. Monetary Dark Patterns

    • Chris Lewis
    Pages 111-117
  12. Social Capital Dark Patterns

    • Chris Lewis
    Pages 119-125
  13. Patterns as Analysis Tools

    • Chris Lewis
    Pages 127-144
  14. Patterns as Design Tools

    • Chris Lewis
    Pages 145-164
  15. The End Is the Beginning

    • Chris Lewis
    Pages 165-168
  16. Bibliography

    • Chris Lewis
    Pages 169-178
  17. Back Matter

    Pages 179-183

About this book

When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work.

As a developer, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but how do you do this? How do some applications keep users coming back? Why do people spend hours and hours playing World of Warcraft? Why do people care about Reddit karma? What makes customers keep buying from Amazon? Why do so many people love Khan Academy?

The answers are found in Gameful, Social, Interface, and Information patterns. Not only will you learn about these patterns, you’ll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Good and bad implementations of the patterns are shown so practitioners can use them effectively and avoid pitfalls along the way.

About the author

Chris Lewis is a software engineer based in Silicon Valley, and in a past life he worked as a database consultant. He holds a Computer Science PhD from the University of California, Santa Cruz, where he researched both software engineering and game design, marrying the two in his study of motivational design patterns. He is co-founder of the Games and Software Engineering academic workshop.

Bibliographic Information

Buying options

eBook
USD 39.99
Price excludes VAT (USA)
  • ISBN: 978-1-4302-6422-4
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD 49.99
Price excludes VAT (USA)