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The Business of iPhone and iPad App Development

Making and Marketing Apps That Succeed

  • Authors
  • Dave Wooldridge
  • Michael Schneider

Table of contents

  1. Front Matter
    Pages i-xv
  2. Dave Wooldridge, Michael Schneider
    Pages 1-11
  3. Dave Wooldridge, Michael Schneider
    Pages 37-59
  4. Dave Wooldridge, Michael Schneider
    Pages 61-96
  5. Dave Wooldridge, Michael Schneider
    Pages 97-128
  6. Dave Wooldridge, Michael Schneider
    Pages 129-157
  7. Dave Wooldridge, Michael Schneider
    Pages 159-205
  8. Dave Wooldridge, Michael Schneider
    Pages 207-251
  9. Dave Wooldridge, Michael Schneider
    Pages 253-287
  10. Dave Wooldridge, Michael Schneider
    Pages 289-351
  11. Dave Wooldridge, Michael Schneider
    Pages 353-398
  12. Dave Wooldridge, Michael Schneider
    Pages 399-430
  13. Back Matter
    Pages 431-457

About this book

Introduction

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Bibliographic information