The Business of iPhone App Development

Making and Marketing Apps that Succeed

  • Authors
  • Dave Wooldridge
  • Michael Schneider
  • Editors
  • Clay Andres
  • Steve Anglin
  • Mark Beckner
  • Ewan Buckingham
  • Gary Cornell
  • Jonathan Gennick
  • Jonathan Hassell
  • Michelle Lowman
  • Matthew Moodie
  • Duncan Parkes
  • Jeffrey Pepper
  • Frank Pohlmann
  • Douglas Pundick
  • Ben Renow-Clarke
  • Dominic Shakeshaft
  • Matt Wade
  • Tom Welsh
  • Kelly Moritz
  • Kim Wimpsett

About this book

Introduction

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Keywords

App App Store Apple iPhone app development design iPhone marketing organization testing

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-4302-2734-2
  • Copyright Information Apress 2010
  • Publisher Name Apress
  • eBook Packages Business and Economics
  • Print ISBN 978-1-4302-2733-5
  • Online ISBN 978-1-4302-2734-2
  • About this book