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Communicating Across Cultures

  • Textbook
  • © 1999

Overview

  • First European book to comprehensively apply communication theories to crosscultural management
    Strong practical orientation illustrating the application of the theories presented
    Author's reputation as author of successful Interpersonal Skills at Work (PrenticeHall)
    A Lecturers' Support Manual is available, free of charge to adopting lecturers, via the Palgrave Business website at: www.palgrave.com/business

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Table of contents (9 chapters)

Keywords

About this book

In the coming century people in virtually all occupations will find themselves working to a greater extent than ever before with those whose background is different from their own. This book explains how to work effectively with people from diverse backgrounds, namely:
· how to understand the influence of cultures and subcultures on others' behaviour and attitudes
· how to communicate across the barriers created by these differences
Communicating across Cultures breaks new ground in relating the emerging discipline of intercultural communication to the practical needs of people at work. The book contains eight key intercultural communication theories presented for the first time from a European perspective. With a strong focus on work applications, it provides many real life examples illustrating practice.
A Lecturers' Support Manual is available, free of charge to adopting lecturers, via the Palgrave Business website at: www.palgrave.com/business/

About the author

MAUREEN GUIRDHAM is Visiting Professor and Honorary Fellow at Westminster University. She is also an Adviser for the Prince of Wales Business Leaders Forum. Formerly Director of the MBA programme at City University and Head of the School of Business at Westminster University, in recent years she has worked extensively in Central Europe, Central Asia and Southern Africa. Also author of Interpersonal Skills at Work.

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