About this book
Written primarily for students taking courses in strategy at undergraduate and MBA level, Strategic Concepts provides a balanced analysis and guide to the main trends and concepts in business strategy over recent years. The main topics are presented as a series of options, rather than strategic imperatives and are illustrated with case studies and examples drawn from companies worldwide. Particular attention is paid to: Size and Rationalisation; Supply Chain Co-ordination; Specialisation and Diversification; Innovation and Imitation; Divestment, Mergers and Strategic Alliances.
business business strategy development diversification innovation merger mergers options strategic alliance strategy supply chain trends
Palgrave Macmillan, a division of Macmillan Publishers Limited 1998
Palgrave Macmillan, London
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