Macmillan Dictionary of Marketing and Advertising

  • Authors
  • Michael¬†J.¬†Baker
Book

Table of contents

  1. Front Matter
    Pages i-xix
  2. A
    Michael J. Baker
    Pages 1-26
  3. B
    Michael J. Baker
    Pages 27-45
  4. C
    Michael J. Baker
    Pages 46-79
  5. D
    Michael J. Baker
    Pages 80-94
  6. E
    Michael J. Baker
    Pages 95-105
  7. F
    Michael J. Baker
    Pages 106-113
  8. G
    Michael J. Baker
    Pages 114-119
  9. H
    Michael J. Baker
    Pages 120-125
  10. I
    Michael J. Baker
    Pages 126-137
  11. J
    Michael J. Baker
    Pages 138-140
  12. K
    Michael J. Baker
    Pages 141-142
  13. L
    Michael J. Baker
    Pages 143-151
  14. M
    Michael J. Baker
    Pages 152-177
  15. N
    Michael J. Baker
    Pages 178-184
  16. O
    Michael J. Baker
    Pages 185-192
  17. P
    Michael J. Baker
    Pages 193-224
  18. Q
    Michael J. Baker
    Pages 225-226
  19. R
    Michael J. Baker
    Pages 227-240
  20. S
    Michael J. Baker
    Pages 241-270

About this book

Introduction

The third edition of the much acclaimed Macmillan Dictionary of Marketing and Advertising, is the definitive resource for all those who wish to be familiar with marketing and advertising terms. It has been thoroughly up-dated and expanded ensuring it reflects the most recent conceptual and linguistic developments in this increasingly important and influential field. Encyclopaedic in coverage and providing clear and informative definitions, this book is ideal both for students and practitioners of advertising and marketing and the interested lay person.

Keywords

Advertising development interest marketing

Bibliographic information