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International Business

Strategy and Operations

  • Authors
  • Edgar P. Hibbert
Textbook

Table of contents

  1. Front Matter
    Pages i-xv
  2. Edgar P. Hibbert
    Pages 1-33
  3. Edgar P. Hibbert
    Pages 62-94
  4. Edgar P. Hibbert
    Pages 95-136
  5. Edgar P. Hibbert
    Pages 181-231
  6. Edgar P. Hibbert
    Pages 232-304
  7. Edgar P. Hibbert
    Pages 305-349
  8. Back Matter
    Pages 350-366

About this book

Introduction

This text offers an integrated, managerial approach to all aspects of international business. Particular attention is paid to market analysis, the changing environment of businesses, financial aspects and risk management. The text is supported by over a hundred cases and examples and each chapter is followed by discussion questions. It is suitable for advanced undergraduate and postgraduate students studying international business courses on business degrees, MBAs or specialist masters programs.

Keywords

business strategy International Business international marketing international trade management marketing Organisation

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-25434-7
  • Copyright Information Macmillan Publishers Limited 1997
  • Publisher Name Palgrave, London
  • Print ISBN 978-0-333-62826-3
  • Online ISBN 978-1-349-25434-7
  • Buy this book on publisher's site