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  • Textbook
  • © 1996

Financial Aspects of Marketing

Authors:

  1. Ruth A. Schmidt
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    You can also search for this author in PubMed   Google Scholar

  2. Helen Wright
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    You can also search for this author in PubMed   Google Scholar

Sections

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Table of contents (28 chapters)

  1. Forecasting

    1. Multiple Regression

      • Ruth A. Schmidt, Helen Wright
      Pages 130-134

  2. Costing and Budgeting

    1. Front Matter

      Pages 139-139
      PDF

    2. Introduction to Costing Systems

      • Ruth A. Schmidt, Helen Wright
      Pages 141-150

    3. Budgeting

      • Ruth A. Schmidt, Helen Wright
      Pages 151-158

    4. Budgetary Control

      • Ruth A. Schmidt, Helen Wright
      Pages 159-166

  3. Decision-Making

    1. Front Matter

      Pages 171-171
      PDF

    2. Introduction to Decision-making

      • Ruth A. Schmidt, Helen Wright
      Pages 173-176

    3. Introduction to Break-even Analysis

      • Ruth A. Schmidt, Helen Wright
      Pages 177-183

    4. Sensitivity Analysis for Break-even Analysis

      • Ruth A. Schmidt, Helen Wright
      Pages 184-191

    5. Short-term Decision-making

      • Ruth A. Schmidt, Helen Wright
      Pages 192-196

    6. Pricing Decisions

      • Ruth A. Schmidt, Helen Wright
      Pages 197-202

    7. Making Long-term Investment Decisions

      • Ruth A. Schmidt, Helen Wright
      Pages 203-211

    8. Decision-making Under Risk

      • Ruth A. Schmidt, Helen Wright
      Pages 212-217

    9. Long-term Decision-making on the Spreadsheet and Sensitivity Analysis

      • Ruth A. Schmidt, Helen Wright
      Pages 218-226

  4. Back Matter

    Pages 231-299
    PDF
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About this book

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:

*numerous exercises and examples

*learning objectives at the beginning of each chapter and summaries at the end

*case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.
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Keywords

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Bibliographic Information

  • Book Title: Financial Aspects of Marketing

  • Authors: Ruth A. Schmidt, Helen Wright

  • DOI: https://doi.org/10.1007/978-1-349-25020-2

  • Publisher: Red Globe Press London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Macmillan Publishers Limited 1996

  • Edition Number: 1

  • Number of Pages: XVIII, 320

  • Additional Information: Previously published under the imprint Palgrave

  • Topics: Marketing

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