Financial Aspects of Marketing

  • Authors
  • Ruth A. Schmidt
  • Helen Wright
Book

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Introduction to the Finance and Marketing Interface

    1. Ruth A. Schmidt, Helen Wright
      Pages 1-3
  3. Introduction to Financial Statements

    1. Front Matter
      Pages 5-5
    2. Ruth A. Schmidt, Helen Wright
      Pages 7-14
    3. Ruth A. Schmidt, Helen Wright
      Pages 15-20
    4. Ruth A. Schmidt, Helen Wright
      Pages 21-30
    5. Ruth A. Schmidt, Helen Wright
      Pages 31-36
    6. Ruth A. Schmidt, Helen Wright
      Pages 37-49
  4. Ratio Analysis

    1. Front Matter
      Pages 53-53
    2. Ruth A. Schmidt, Helen Wright
      Pages 55-57
    3. Ruth A. Schmidt, Helen Wright
      Pages 58-67
    4. Ruth A. Schmidt, Helen Wright
      Pages 68-75
    5. Ruth A. Schmidt, Helen Wright
      Pages 76-84
  5. Forecasting

    1. Front Matter
      Pages 89-89
    2. Ruth A. Schmidt, Helen Wright
      Pages 91-100
    3. Ruth A. Schmidt, Helen Wright
      Pages 101-104
    4. Ruth A. Schmidt, Helen Wright
      Pages 105-111
    5. Ruth A. Schmidt, Helen Wright
      Pages 112-117
    6. Ruth A. Schmidt, Helen Wright
      Pages 118-123
    7. Ruth A. Schmidt, Helen Wright
      Pages 124-129

About this book

Introduction

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:

*numerous exercises and examples

*learning objectives at the beginning of each chapter and summaries at the end

*case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.

Keywords

cash flow costing finance forecasting learning marketing regression sensitivity analysis time series time series analysis valuation

Bibliographic information